Robinson Trujillo
Forest Hills,NY
Summary
Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into ambiguous roles and quickly making positive changes to drive company success. Operational due diligence comes naturally as does the creation of a strategy designed to enhance brand value. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance.
Overview
20
20
years of professional experience
Work History
Operating Partner
SBIC
New York, NY
10.2022 - Current
- Develops value creation plan for CPG and Retail Portfolio Brands
- Formulates Operational Due Diligence including a skills assessment on talent for all potential acquisitions
- Performs in an advisory capacity to execute strategies in the portfolio's brands regarding strategies to scale the business through marketing plans , labor optimization , site selection, identifying opportunities for improved operational efficiency , cost reductions, planning and assorting of inventory to business channels
- Participates when a gap in talent becomes evident to support a brand
- Created a process for each brand to develop long term strategic objectives with corresponding budgets to support the initiatives
IT'SUGAR
Vice President , Stores and Operations
New York, NY
12.2021 - 10.2022
- Oversaw a rapidly expanding brand conducting business in the United States and Canada
- Prioritized the creation of a succession planning strategy to support the aggressive location growth plan . Identified store leaders to expand field training team to support the go forward manpower
- Organized the effort to open 7 new locations including entry into Canada, and Flagships in Chicago and NYC . Also managed three relocations . All real estate projects exceeded the projected sales forecast
- Addressed a staffing issue by the creation of a refocused recruitment strategy for both new stores an existing offering improved availability and customer experience
- Developed a sales generation strategy in key product categories, working cross functionally with merchandising support raising overall penetration of those categories and lifting the crucial summer season comp sales by +18%
- Demonstrated the ability to uncover process improvements throughout the organization creating a more consistent focus on sales generation and removing distractions for the field team
Vice President , Retail Special Projects
Sephora USA
New York, NY
08.2020 - 06.2021
- Spearheaded a new approach to field management structure post Covid as a response to the changes in how the customer was now conducting her business The new structure saved $10 million annually
- Identified a need and created a program designed to accelerate new store performance through a focus on the promotion of both the Loyalty and Proprietary Credit Card Programs. Delivering a lift to forecasted trend for this group
- Reacted immediately to the growth of E-commerce sales by coordinating a seamless plan to improve execution of omni orders while continuing to deliver a meaningful in store client experience
- Developed and managed processes to ensure the efficient operation of the business while improving operational efficiency and lowering cost structure
- Pioneered programs designed to make the shopping experience easier for the customer and raising associate engagement levels
Vice President , Stores- East
Sephora USA
New York, NY
07.2018 - 08.2020
- Motivated a 225 store team led by 4 regional directors and 20 district managers delivering over $1.6 billion in annual revenue
- Mentored and guided team members to be successful in their roles during a time of uncertainty due to the COVID impact
- Developed future leadership for the organization , had 2 district managers promoted to regional directors and 5 store managers promoted to district managers
- Guided the East region to surpass the NPS guidelines for customer satisfaction while exceeding the established sale goal by 2%
- Engineered the successful launch of the Proprietary credit credit easily surpassing the guideline open rate for the region
- Spearheaded a refresh for non sell areas to improve productivity and remerchandised the front of store execution which were both adopted by the entire throughout the chain
- Analyzed business and KPI results in an effort to uncover opportunities, create action plans as development for his direct reports at scheduled touch base sessions
Regional Director
Sephora USA
New York, NY
05.2014 - 07.2018
- Supervised the most visible market generating $450 million in annual sales
- Authored and Secured a NYC Flagship Strategy that was funded as a means to drive traffic and top line revenue while building brand equity
- Advised cross functional support team partners on company wide initiatives ranging from store leadership organizational structure to beauty services designed to elevate the customer experiences
- Provided leadership =, guidance and coaching to those under his supervision supporting their career development
- Educated himself on trends within the industry trends , competitive landscape and market impact communicating to the team what it means to the business going forward
- Created an atmosphere where best practices were shared among the entire region and organization
Senior District Manager/District Manager
Sephora USA
New York, NY
08.2004 - 05.2014
- Designed and implemented a high volume store strategy which was used by the entire enterprise
- Directed the opening of 5 NYC stores within 18 months , including the manpower plan to support this growth
- Managed the budgets and trained the team leaders to deliver profitable results as business owners
- Partnered with the PlanningTeam to support business opportunities discovered through analytical business reviews of the stores within the market
Education
Business Administration and Management
Baruch College, City University If New York
New York, NYSkills
- Business Visionary
- Operational Excellence and Efficiency
- Leverage Partnerships
- Revenue forecasting and Sales Generation
- Team Development and Engagement
- Omni Channel Retail Management
- Strategic and Tactical Management
- Value Creation
- Talent Assessment
- Scale a Business
Accomplishments
- Invited to participate in the LVHM Leadership for Business Performance - 2019
- Selected for the Sephora Leadership Development Program consecutive years 2017 &2018
- Many recognitions over the years as District Manager
Timeline
Operating Partner
SBIC
10.2022 - Current
IT'SUGAR
Vice President , Stores and Operations
12.2021 - 10.2022
Vice President , Retail Special Projects
Sephora USA
08.2020 - 06.2021
Vice President , Stores- East
Sephora USA
07.2018 - 08.2020
Regional Director
Sephora USA
05.2014 - 07.2018
Senior District Manager/District Manager
Sephora USA
08.2004 - 05.2014
Business Administration and Management
Baruch College, City University If New York
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