Andrés Mora
Brand Reputation & Marketing Markting
Vásquez de Coronado,San José
Summary
Experienced Reputation Marketing Manager with a proven track record of enhancing brand reputation and visibility across digital platforms. Expertise in Online Reputation Management (ORM) and Search Engine Reputation Management (SERM), strategically distributing positive reviews and driving brand visibility in key markets. Skilled in monitoring and responding to online reviews, transforming negative feedback into opportunities, and boosting NPS and positive brand mentions. Fluent in Spanish and English, with success in creating compelling, audience-targeted content and collaborating with cross-functional teams to optimize marketing strategies. Adept at managing digital assets, delivering measurable results, and maintaining a strong, positive brand presence. Committed to continuous learning and innovation in reputation management.
Overview
2025
2025
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Content Migration Specialist
Granicus
5 2024 - Current
- Executed the migration of web content to the govAccess CMS, ensuring consistency, accuracy, and SEO optimization across multiple client projects
- Proficiently utilized HTML and CMS tools to fine-tune content formatting, ensuring high-quality standards that resulted in improved client satisfaction and search visibility
- Worked closely with project leads and clients to meet tight deadlines, contributing to process improvements that enhanced overall migration efficiency
Brand Reputation Manager
SmileDirectClub
06.2022 - 12.2023
- Directed online reputation strategies, managing SEO, social media presence, and crisis management, leading to a 15% year-over-year improvement in positive sentiment and enhanced brand visibility.
- Contributed to shaping the brand voice by crafting, curating, and optimizing copy for customer interactions across public and private channels, increasing customer engagement.
- Developed and optimized templates and talking points for customer engagement, resulting in a 30% reduction in average response time, and successfully improved the social media response time from 24+ hours to under 5 minutes, positioning the team as best in class for responsiveness.
- Led cross-functional initiatives, collaborating closely with marketing, PR, customer service, and executive teams to maintain a cohesive online presence, improving internal response efficiency by 25%.
- Managed global review monitoring, maintaining a 4.8 average rating across 10+ markets, and securing an A+ rating with the BBB while keeping negative sentiment below 20%.
- Executed process and tech stack optimizations, resulting in a $600k+ annual cost reduction in reputation and social media management tools.
- Utilized data analysis to drive decisions, refining strategies based on customer feedback and sentiment analysis, leading to a 12% boost in organic traffic and improved overall brand perception.
Brand Reputation Specialist
SmileDirectClub
11.2020 - 06.2022
- Managed social media and community activities, driving organic traffic and improving content discoverability through SEO best practices, resulting in a 40% increase in brand visibility.
- Led strategic review management, tracking sentiment and analyzing trends, while delivering regular reports to executives and key stakeholders to guide reputation strategies and decisions.
- Trained Community Managers to improve engagement with leads and customers, leading to a 30% increase in platform interactions and enhanced customer satisfaction.
- Produced data-driven reports and presentations that supported leadership’s strategic decisions, contributing to a 15% improvement in website performance and overall brand perception.
Education
Digital Marketing Bachelor's -
San Marcos University
Skills
Online Reputation Management (ORM)
Certification
Community Management, Universidad de Costa Rica, 2023
Additional Information
Ahrefs | BirdEye | Emplifi | Trustpilot | Reputation.com | Better Business Bureau (BBB) | Google: Analytics - Business Profile - Search Console - Looker | Office Suite | SalesForce | Wrike | Notion | Jira | SEMRush | Sprinklr | Sprout Social | Yext | Yotpo | Microsoft Teams | Moz
Timeline
Brand Reputation Manager
SmileDirectClub
06.2022 - 12.2023
Brand Reputation Specialist
SmileDirectClub
11.2020 - 06.2022
Content Migration Specialist
Granicus
5 2024 - Current
Digital Marketing Bachelor's -
San Marcos University
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