Summary
Overview
Work History
Education
Skills
Timeline
Generic

Antonina Sequeira

Sales Development
Miami

Summary

Strategic-thinking, experienced in turning low-performing organizations into top revenue producers.

Extrovert with an engaging and pleasant personality with expertise in sales and negotiations.

Dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Strong Network in the LATAM market and knowledgeable of the culture

Overview

13
13
years of professional experience
4
4
years of post-secondary education
1
1
Language

Work History

Business Development Consultant

MPOWER Financing
01.2023 - Current
  • Lead business partnerships in LATAM market, creating 75% of the portfolio and positioned and introduced Mpower Financing brand in the market
  • Communicated with local organizations to build networks and develop leads.
  • Signed partnership agreements with key stakeholders, including government entities in Mexico, Colombia and other leaders in the educational financial industry
  • Identified sales opportunities and developed Go-to Market Strategy for the region
  • Involved in Market Research and identified opportunities that brought in $715,000 of conditional offers
  • Growth in conditional offers by 3455% vrs 2022
  • Growth in approved loans by 1804% vrs 2022
  • Developed strong relationship with key players
  • Participated in networking events as a key note speaker in Colombia and Mexico.
  • Arranged potential client contacts, cultivated relationships, and followed through all service needs.

Business Development Manager

Baby Sparks
06.2021 - 11.2022
  • Identified and on boarded experts in the field of parenting/education; including university professors, best-selling authors, renowned psychotherapists, pediatricians, and seasoned parent coaches, amongst other prospects in the industry
  • Helped grow expert pool by 359% and increased classes offered by 236%
  • Increased growth of online sales by 1191%
  • Met monthly sales goal and KPIS and managed full sales cycle from prospecting to closing
  • Researched child development and parenting fields, identifying experts to add to a fast-growing online classes platform
  • Collaborated with the content team to identify and fulfill needs
  • Managed sales cycle to convert leads to new clients, 38% of conversions of initial call to onboarding.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Established key performance indicators to track and analyze business progress and adjust strategies accordingly.

Regional Director

One Stop Search
12.2016 - 06.2021
  • Managed the business development and networking office in both Nicaragua and Costa Rica; successfully managing the team, revising goals and tasks
  • Created a membership program for SMES whereby the renewal purchase exceeded 80%
  • Developed and executed the Network Strategic and Business Development Plan resulting in $1 M in sponsorships and sales
  • Oversaw the daily operations, managed budgets, and set performance objectives
  • Worked with senior managers from multinationals to support the program in both countries
  • Created 10 + Networking Events, including Round Tables, One-on-one between buyer and seller, Business Conferences between Multinational procurement department and the SMEs.
  • Promoted company by giving exciting and dynamic presentations to customers.
  • Represented company at various national and global events
  • Participated in promotional opportunities and onboarding of new accounts

Director

WEConnect International (WEC)
01.2013 - 01.2016
  • Created local strategy, partnership building, created local women-owned business pipeline and program implementation to establish WEConnect International in Costa Rica
  • Managed daily operations while increasing number of entrepreneurs, brought in 120 plus women entrepreneurs
  • Managed and supervised the program, exceeded expected goals regarding market linkages, 750M in purchases, B2B connections and corporate membership and participation
  • Designed and managed partnership with corporate members, public and private key stakeholders at the local level approx 28 members brought in
  • Speaker at local and global events on women issues and value chains
  • Created and executed during 3 years, the EY and WEConnect Contest in Costa Rica, whereby EY professionals advised women entrepreneurs on various business-related issues.
  • Leveraged professional networks and industry knowledge to strengthen relationships.

Sales Director

Bright Solutions
08.2010 - 01.2013
  • Created the commercial strategy and team for the branch in Costa Rica
  • Worked on the annual sales plan, market analysis, and competitor analysis
  • Created the client portfolio and developed the pricing strategy of the company
  • Identified potential clients, converted leads into clients, and maintained sales growth and annual sales of more than $1M plus
  • Organized on going sales meetings and created sales forecast
  • Clients developed included CocaCola, Cervecería, Tropical, Clorox, Johnson & Johnson, Glaxo Smith Kline, Unilever, Procter & Gamble, Colgate-Palmolive, Kraft, BacSJ, Ogilvy, Leo Burnett, Mondelez, amongst others.

Education

Advertising And Marketing

University of Texas
Austin, Texas
01.1994 - 01.1998

Skills

    Issues resolution

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Timeline

Business Development Consultant

MPOWER Financing
01.2023 - Current

Business Development Manager

Baby Sparks
06.2021 - 11.2022

Regional Director

One Stop Search
12.2016 - 06.2021

Director

WEConnect International (WEC)
01.2013 - 01.2016

Sales Director

Bright Solutions
08.2010 - 01.2013

Advertising And Marketing

University of Texas
01.1994 - 01.1998

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Antonina SequeiraSales Development