Antonina Sequeira
Sales Development
Miami
Summary
Strategic-thinking, experienced in turning low-performing organizations into top revenue producers.
Extrovert with an engaging and pleasant personality with expertise in sales and negotiations.
Dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Strong Network in the LATAM market and knowledgeable of the culture
Overview
13
13
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Business Development Consultant
MPOWER Financing
01.2023 - Current
- Lead business partnerships in LATAM market, creating 75% of the portfolio and positioned and introduced Mpower Financing brand in the market
- Communicated with local organizations to build networks and develop leads.
- Signed partnership agreements with key stakeholders, including government entities in Mexico, Colombia and other leaders in the educational financial industry
- Identified sales opportunities and developed Go-to Market Strategy for the region
- Involved in Market Research and identified opportunities that brought in $715,000 of conditional offers
- Growth in conditional offers by 3455% vrs 2022
- Growth in approved loans by 1804% vrs 2022
- Developed strong relationship with key players
- Participated in networking events as a key note speaker in Colombia and Mexico.
- Arranged potential client contacts, cultivated relationships, and followed through all service needs.
Business Development Manager
Baby Sparks
06.2021 - 11.2022
- Identified and on boarded experts in the field of parenting/education; including university professors, best-selling authors, renowned psychotherapists, pediatricians, and seasoned parent coaches, amongst other prospects in the industry
- Helped grow expert pool by 359% and increased classes offered by 236%
- Increased growth of online sales by 1191%
- Met monthly sales goal and KPIS and managed full sales cycle from prospecting to closing
- Researched child development and parenting fields, identifying experts to add to a fast-growing online classes platform
- Collaborated with the content team to identify and fulfill needs
- Managed sales cycle to convert leads to new clients, 38% of conversions of initial call to onboarding.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
Regional Director
One Stop Search
12.2016 - 06.2021
- Managed the business development and networking office in both Nicaragua and Costa Rica; successfully managing the team, revising goals and tasks
- Created a membership program for SMES whereby the renewal purchase exceeded 80%
- Developed and executed the Network Strategic and Business Development Plan resulting in $1 M in sponsorships and sales
- Oversaw the daily operations, managed budgets, and set performance objectives
- Worked with senior managers from multinationals to support the program in both countries
- Created 10 + Networking Events, including Round Tables, One-on-one between buyer and seller, Business Conferences between Multinational procurement department and the SMEs.
- Promoted company by giving exciting and dynamic presentations to customers.
- Represented company at various national and global events
- Participated in promotional opportunities and onboarding of new accounts
Director
WEConnect International (WEC)
01.2013 - 01.2016
- Created local strategy, partnership building, created local women-owned business pipeline and program implementation to establish WEConnect International in Costa Rica
- Managed daily operations while increasing number of entrepreneurs, brought in 120 plus women entrepreneurs
- Managed and supervised the program, exceeded expected goals regarding market linkages, 750M in purchases, B2B connections and corporate membership and participation
- Designed and managed partnership with corporate members, public and private key stakeholders at the local level approx 28 members brought in
- Speaker at local and global events on women issues and value chains
- Created and executed during 3 years, the EY and WEConnect Contest in Costa Rica, whereby EY professionals advised women entrepreneurs on various business-related issues.
- Leveraged professional networks and industry knowledge to strengthen relationships.
Sales Director
Bright Solutions
08.2010 - 01.2013
- Created the commercial strategy and team for the branch in Costa Rica
- Worked on the annual sales plan, market analysis, and competitor analysis
- Created the client portfolio and developed the pricing strategy of the company
- Identified potential clients, converted leads into clients, and maintained sales growth and annual sales of more than $1M plus
- Organized on going sales meetings and created sales forecast
- Clients developed included CocaCola, Cervecería, Tropical, Clorox, Johnson & Johnson, Glaxo Smith Kline, Unilever, Procter & Gamble, Colgate-Palmolive, Kraft, BacSJ, Ogilvy, Leo Burnett, Mondelez, amongst others.
Education
Advertising And Marketing
University of Texas
Austin, Texas 01.1994 - 01.1998
Skills
Issues resolution
Strategic planning
Business Development
Project Management
Negotiation
Verbal and written communication
Strategies and goals
Business planning
Timeline
Business Development Consultant
MPOWER Financing
01.2023 - Current
Business Development Manager
Baby Sparks
06.2021 - 11.2022
Regional Director
One Stop Search
12.2016 - 06.2021
Director
WEConnect International (WEC)
01.2013 - 01.2016
Sales Director
Bright Solutions
08.2010 - 01.2013
Advertising And Marketing
University of Texas
01.1994 - 01.1998