JOSE FABIO CALDERON
Marketing Strategy Team Lead
San Jose,Santa Ana
Work Preference
Summary
Dynamic, results-driven team leader with extensive experience in executing successful digital marketing initiatives. Committed to fostering a positive workplace culture that aligns with organizational missions and values, ensuring every team member feels empowered and engaged. Passionate about leading by example and providing continuous training and mentorship to drive overall team success and achieve exceptional results. Proven ability to adapt strategies in fast-paced environments while maintaining a focus on collaboration and innovation.
Overview
18
18
years of professional experience
2
2
Languages
Work History
Marketing Strategy Team Lead
Accenture
09.2022 - Current
- Led a team of 15 Marketing Strategists and provided ongoing mentorship, career development, and performance reviews.
- Analyzed market trends and consumer insights to inform strategic decision-making, driving innovation in product offerings and messaging.
- Developed and implemented comprehensive marketing strategies that increased brand awareness and customer engagement across diverse channels.
- Led cross-functional teams in executing high-impact campaigns, resulting in enhanced market penetration and competitive positioning.
- Established metrics and KPIs to evaluate campaign performance, enabling data-driven adjustments that improved overall effectiveness.
- Led the Microsoft Store Paid Media and CRM programs, increasing CTR by over 100%.
- Directed the implementation of data-driven marketing initiatives, resulting in optimized budget allocations and increased return on investment.
- Conducted competitive analysis to identify growth opportunities, informing strategic recommendations that enhanced market share and customer loyalty.
Marketing Strategist
Accenture
02.2022 - 09.2022
- Collaborated with Microsoft stakeholders, resulting in a 20% increase in framework adherence and goal achievement.
- Created GTM Plans for an audience of +100,000 of partners across the Microsoft Partner Network.
- Developed and executed comprehensive marketing strategies that enhanced brand visibility and drove customer engagement across diverse channels.
- Collaborated with cross-functional teams to analyze market trends and consumer insights, resulting in tailored campaigns that increased audience reach.
- Led the implementation of data-driven marketing initiatives, optimizing resource allocation and improving campaign performance on multiple platforms.
- Mentored junior marketing professionals, fostering skill development and enhancing team effectiveness in delivering strategic objectives.
Content Development Senior Analyst
Accenture
06.2019 - 02.2022
- Managed a portfolio of +250 Silver and Gold Microsoft Partners.
- Created documentation to ensure brand consistency and compliance
- Developed and implemented comprehensive content strategies, enhancing stakeholder engagement and aligning narratives with business objectives.
- Analyzed market trends and user feedback, driving content optimization and improving overall audience reach and engagement.
- Collaborated with cross-functional teams to streamline content workflows, resulting in increased efficiency and reduced turnaround times.
- Led training sessions for junior analysts, fostering skill development and promoting best practices in content creation and management.
Senior Copywriter
Accenture
08.2018 - 06.2019
- Improved executive presentation engagement by 25% through art direction for 10 strategic reports.
- Re-vamped the internal webpage for cultural activities and programs.
- Led the development of marketing campaigns that enhanced brand visibility and positioned the company as an industry leader.
- Crafted compelling copy for digital platforms, ensuring alignment with client objectives and increasing engagement across channels.
- Collaborated with cross-functional teams to streamline content creation processes, improving efficiency and reducing project timelines.
- Mentored junior copywriters, providing guidance on best practices and fostering a culture of creativity and collaboration.
Digital Marketing Specialist
Intertec International
10.2017 - 04.2018
- Managed all daily marketing initiatives including webinars, listings, content strategy, and reporting.
- Managed all written, oral, digital, and digital outbound communications.
- Developed and implemented comprehensive digital marketing strategies, enhancing brand visibility across multiple online platforms.
- Analyzed marketing data and metrics to optimize campaigns, resulting in improved engagement and conversion rates.
- Managed social media accounts, creating engaging content that increased follower growth and interaction significantly.
- Collaborated with cross-functional teams to refine SEO strategies, leading to higher organic search rankings and traffic.
B2B Content Marketing Manager
Cerca
06.2017 - 10.2017
- Organized executive-oriented workshops involving topics such as Leadership, Digital Transformation, and Marketing.
- Organized and supervised workshops across multiple countries in Central America.
- Collaborated with cross-functional teams to create targeted content that drove lead generation and supported sales initiatives.
- Analyzed content performance metrics to refine strategies, resulting in improved ROI and enhanced marketing effectiveness.
- Led the content creation process, coordinating with writers and designers to produce high-quality assets aligned with brand guidelines.
Marketing Director
Protobots
07.2015 - 06.2017
- Created and implemented new brand guidelines, increasing client responses by 200%.
- Performed client outreach and generated new leads for the company in the craft beer market and IOT technology industry.
- Developed and implemented comprehensive marketing strategies that enhanced brand visibility and engagement across multiple channels.
- Led cross-functional teams to execute product launches, ensuring alignment with market trends and customer needs.
- Analyzed market data to identify growth opportunities, informing strategic decisions that drove revenue increase.
- Spearheaded digital marketing initiatives utilizing social media strategies, resulting in improved online presence and lead generation.
Advertising Executive
Hertz
01.2008 - 01.2015
- Developed and implemented integrated advertising campaigns, enhancing brand visibility and fostering client engagement across multiple platforms.
- Collaborated with cross-functional teams to execute strategic marketing initiatives, resulting in increased market share and customer acquisition.
- Analyzed market trends and consumer insights to inform advertising strategies, driving innovative solutions that elevated campaign effectiveness.
- Managed relationships with key clients, ensuring alignment on campaign objectives and delivering high-quality service to exceed expectations.
Education
MBA - Finance
Tecnológico de Costa Rica
09.2022
Digital Marketing with emphasis in Digital Advertising
Tecnológico de Costa Rica
01.2018
Licentiate degree - Marketing
Universidad Latina de Costa Rica
01.2017
Bachelor's degree - undefined
Universidad Latina de Costa Rica
01.2015
Skills
Content strategy
Interests
Information Technology, Continuous Improvement, Marketing Operations
Accomplishments
- Accenture
- Ensured a contract renewal with the client for 2 years in a row, receiving praise each time from clients and internal managers alike.
FAVORITE QUOTE
Imagination is the only weapon in the war against reality. — Lewis Carroll
Software
Microsoft 365
Adobe Suite
Power BI
Adobe Analytics
Google Workspace
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Timeline
Marketing Strategy Team Lead
Accenture
09.2022 - Current
Marketing Strategist
Accenture
02.2022 - 09.2022
Content Development Senior Analyst
Accenture
06.2019 - 02.2022
Senior Copywriter
Accenture
08.2018 - 06.2019
Digital Marketing Specialist
Intertec International
10.2017 - 04.2018
B2B Content Marketing Manager
Cerca
06.2017 - 10.2017
Marketing Director
Protobots
07.2015 - 06.2017
Advertising Executive
Hertz
01.2008 - 01.2015
Digital Marketing with emphasis in Digital Advertising
Tecnológico de Costa Rica
Licentiate degree - Marketing
Universidad Latina de Costa Rica
Bachelor's degree - undefined
Universidad Latina de Costa Rica
MBA - Finance
Tecnológico de Costa Rica
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