Summary
Overview
Work History
Education
Skills
Accomplishments
Open Water Swimming
Timeline
Generic
Carsten Reitz

Carsten Reitz

Global Business Development Director
Piedades

Summary

Dynamic Director with extensive experience as a Board Member, providing valuable contributions to large privately owned businesses and FMC/CPG General Managers. Proven success and global exposure in developed and developing countries including Costa Rica, Panama, Colombia, Peru, Ecuador, Argentina, Brazil, Chile, Nicaragua, Mexico, Guatemala, Germany, France, Spain, and South Africa. Skilled in driving business growth through strategic planning and execution in diverse markets, while enhancing customer development and sales capabilities. Proficient in leading cross-functional teams and managing senior stakeholders to achieve operational excellence and drive revenue growth. Specializing in commercial leadership, FMCG revenue growth, marketing strategies, distribution optimization, trade investments, and staff engagement initiatives.

Global business professional with proven ability to drive international market expansion and strategic growth initiatives. Highly reliable and collaborative, consistently delivering results through effective teamwork and adaptability. Skilled in cross-cultural communication, strategic planning, and market analysis.

Overview

35
35
years of professional experience
9
9
years of post-secondary education
4
4
Languages

Work History

Global Business Development Director

Contec Group International Inc. New Zealand
San Jose, San Jose
08.2020 - Current
  • Identified target audiences and developed marketing plans across different channels and platform segments.
  • Conducted competitive analysis to inform strategic decision-making and maintain a competitive edge in the global market space.
  • Managed marketing research projects that improved business strategy through consumer insights.
  • Leveraged data-driven insights to guide marketing efforts, resulting in targeted campaigns that resonated with key demographics across multiple countries.
  • Implemented rigorous performance metrics that aligned individual goals with overarching corporate objectives, fostering accountability throughout the organization.
  • Collaborated with internal stakeholders to optimize processes for efficiency and cost-effectiveness in overseas operations.
  • Provided creative direction for advertising and public-facing communications across print, digital and video assets.
  • Analyzed market trends to identify emerging opportunities for global expansion and diversification.
  • Managed cross-functional teams for successful execution of business development initiatives in various regions.
  • Sales grow in the second year of more then 50 % and over 11000 leads achieved.
  • Streamlined communication channels between regional offices, enhancing collaboration among diverse teams worldwide.
  • Negotiated high-value contracts with multinational corporations, securing long-term business relationships.

Sales Manager Latam & Caribbean

Contec Group International
San José, Provincia de San Jose
01.2020 - Current
  • I have been involved for 4 + years as Sales Manager for Latin America, Caribbean and Global market.
  • All around the milk collection management, routing, quality, producer payment and farmer relation system.
  • I have achieved sales with important dairy companies such as Danone, Lactalis, Soprole, Sigma Mexico and others around the world.
  • I have reached out more than 10,000 contacts with people like CEO, CIO, procurement and decision makers in the dairy business.
  • I have a list of all the dairy companies in Latin America and worldwide.
  • Strong sales capacity in the dairy business.
  • Extensive knowledge of the needs of the dairy industry in Latin America and the rest of the world.
  • Knowledge of internal regulations by country and the needs of each company.
  • Global approach in leading dairy companies worldwide.
  • I speak 3 1/2 Language native: Spanish - English - German - Portuguese 50%
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.

Director / Owner

Bareles Imports
San Jose, Provincia De Alajuela
01.2004 - 01.2020
  • Company Overview: Dairy Import and distribution.
  • Bareles Imports was created by myself in 2004 and started importing Kraft Foods, especially refrigerated products.
  • For the first time in the history of Costa Rica Supermarkets started to have Philadelphia Cheese and sliced cheese in their Supermarkets of imported brands.
  • We started to import more products from Kraft with more than 100 products.
  • Then we started to import Orange Juice from the Company Florida Natural from Miami to increase our portfolio.
  • After that we started to import Danon Yogurt that brought the company to another level.
  • We had over 100 products in the Supermarkets only in Yogurt that increased our sales more than 500%.
  • The Company started 7 digits per year with a profitability of 40%.
  • This is for a period of 5 years.
  • The Company had their own facilities with their own warehouse and offices.
  • We had over 15 Refrigerated trucks and more than 100 employees.
  • I started with 5 people!
  • All the Brands that we imported and distributed had it in exclusivity for Costa Rica and Central America.
  • I sold the Company in 2020.
  • Drove year-over-year business growth while leading operations, strategic vision and long range planning.
  • Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
  • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
  • Developed effective business plans to align strategic decisions with long-term objectives.
  • Supported regulatory compliance by overseeing all audits to verify protocol adherence.
  • Developed and maintained relationships with Type customers and suppliers through continual communication and Action.
  • Enhanced operational efficiency and productivity by managing budgets, accounts and tasks.
  • Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Dairy Import and distribution.

Sales Manager

Italticus S.A.
San Jose, Provincia De Alajuela
01.1991 - 01.2000
  • Company Overview: Cheese Factory.
  • Italticus Dairy is a Family business that I have worked at for 9 Years.
  • To have worked here was the base to start my own company Bareles Imports.
  • Their I learned to negotiate with Supermarkets chains like Walmart, Pricesmart and many others.
  • Started to establish market plans to increase sales.
  • Also in charge of more than 50 sales persons.
  • I also change the packaging so they increase sales and better presentation.
  • Italticus had more than 200 presentation present in the Costa Rica market.
  • They also sales products to Panama and Nicaragua.
  • Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
  • Organized promotional events and interacted with the community to increase sales volume.
  • Conducted research to target, engage and partner with suppliers, negotiating beneficial, cost-saving deals.
  • Created effective strategies to target new markets after researching and analyzing competitor behavior.
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements.
  • Developed rapport with international suppliers and collaborated with factories to develop, design and select products for retail stores.
  • Increased sales volume by expanding the product line to new retailers, including warehouse clubs and natural food chains.
  • Cheese Factory.

Education

MBA - Business Administration And Management

University of Goettingen
Goettingen,Germany
02.1981 - 11.1989

Skills

  • Business Growth

  • Sales Capability

  • Commercial & Operational Leadership

  • Distribution

  • Route to Market

  • B2B

  • Operational Excellence

FLUENT IN ENGLISH,SPANISH,GERMAN AND PORTUGUESE

Accomplishments

  • Spearheaded acquisition of two competitor companies.
  • Developed a new marketing strategy which increased the customer base by 200%.

Open Water Swimming

I speak 4 languages English,Spanish, German and Portuguese. I am a swimmer from age 5, participating  in  sport events in the region. Like to cook at home my friends and love nature. I live in Costa Rica for more the 35 years and are German. My parents left Germany because  my father work opportunities around the World.

Timeline

Global Business Development Director

Contec Group International Inc. New Zealand
08.2020 - Current

Sales Manager Latam & Caribbean

Contec Group International
01.2020 - Current

Director / Owner

Bareles Imports
01.2004 - 01.2020

Sales Manager

Italticus S.A.
01.1991 - 01.2000

MBA - Business Administration And Management

University of Goettingen
02.1981 - 11.1989

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