CÉSAR RUIZ NAVARRO
Digital Marketing & E-Commerce Specialist
Sabanilla, Montes De Oca, San José,CR
Summary
Dynamic Digital Marketing Specialist with a proven track record in planning, executing, and optimizing comprehensive online marketing strategies. Expertise in promoting products through diverse digital channels, driving brand awareness and engagement. Consistently delivers measurable results by leveraging strong analytical skills and proactive campaign tracking to refine approaches. Committed to staying ahead of industry trends to ensure innovative and effective marketing solutions.
Overview
5
5
years of professional experience
5
5
Certifications
1
1
Language
Work History
Marketing Strategist
Channel Key
05.2025 - 08.2025
- Maintain all client PPC / DSP campaigns within designated ROI and spend targets.
- Uploading of completed work to Amazon or 3P software via flat files.
- Reviewing key data points weekly to develop action items for the week.
- Identify, Discuss and Resolve Client concerns/Issues related to Marketing.
- Report building, analyzing, and presenting.
- Analyze marketplace and product opportunities to build initial Marketing strategies.
- Edit and review marketing decks and reports for clients.
- Review, analyze, and adjust high profile products.
- Researching new Marketing strategies & launch plans.
Senior E-Commerce Analyst
Publicis Global Delivery
03.2025 - 04.2025
- Analyze retail media and digital marketing performance to provide actionable insights for business growth.
- Collaborate with cross-functional teams to drive advertising effectiveness across multiple retail platforms.
- Utilize data analytics tools to track, measure, and report on key performance indicators (KPIs) for e-commerce initiatives.
- Manage and optimize retail media campaigns across platforms like Skai (Multi-Channel Retailer), Walmart Connect, and Amazon Advertising to improve return on ad spend (ROAS) and customer acquisition.
- Conduct A/B testing and performance analysis to refine bidding strategies and campaign effectiveness.
- Monitor market trends, competitor activities, and consumer behavior to recommend data-backed strategies for increasing sales.
Campaign Operations Specialist II
Kepler Group
10.2023 - 12.2024
- Successfully execute Sponsored Ads and DSP campaign setup, trafficking, building, and reporting tasks for the assigned clients/accounts.
- Execute and monitor daily pacing and performance optimization of search campaigns according to clients' KPIs.
- Dive deep into data using Pacvue or Datorama to develop and manage process and product improvement.
- Establish and follow quality standards, implement quality control processes, and monitor performance to identify and address any issues or deviations from these standards across all the client teams.
- Cross-client flex supporting campaign execution and training other teams in the Amazon Ads environment.
- Lead and supervise a team of Campaign Operations Specialists Level 1, providing guidance, coaching, and support to ensure high performance and morale. Run regular 1:1 and group meetings, deliver feedback, and craft action plans.
- Develop and improve the QA process to minimize average handle time.
Campaign Operations Specialist I
Kepler Group
11.2021 - 10.2023
- Traffic and launch digital marketing campaigns across multiple media trading platforms.
- Regularly follow QA processes across own work and sometimes peers to ensure flawless execution for clients’ campaigns.
- Provide input and guidance around digital media advertising campaign design to ensure that formats and specs are being followed to the guidelines provided by each media platform.
- Work with Kepler’s Client Solutions team to understand client’s goals, provide subject matter expertise, and communicate powerful campaign insights.
- Work with Kepler’s Media Analytics team to facilitate reporting and ad hoc analysis.
- Work closely with other members of the Campaign Operations team ensuring Kepler’s best practices and standardised processes are being followed across the board.
Ad Operations Specialist
Amazon
03.2021 - 11.2021
- Specialist in Amazon DSP display ads and STV ads trafficking.
- Provided DSP training and mentoring for 3 waves of new associates.
- Creation and maintenance of standard operating procedures.
- Accurate building, testing and assignment of advertisements using various ad serving technologies.
- Maintain the highest standards around campaign fulfillment.
- Manage the troubleshooting of issues as surfaced during the campaign life-cycle.
- Support and resolve issues for associates with on going tasks to avoid delays.
- Third party tracking implementation and reporting (DCM, Sizmek, MOAT, Flashtalking)
- Proficient in ad policies and brand usage guidelines
- Triage campaigns daily across multiple team members, ensuring proper bandwidth allocation
- Manage platform queue success ensuring campaigns are accurate and within SLA.
Ad Operations Associate
Amazon
05.2020 - 03.2021
- Accurate building, testing and assignment of advertisements using various ad serving technologies.
- Maintain the highest standards around campaign fulfillment
- Triage campaigns daily across multiple team members, ensuring proper bandwidth allocation
- Third party tracking implementation and reporting (DCM, Sizmek, MOAT, Flashtalking)
- Proficient in ad policies and brand usage guidelines
- Triage campaigns daily across multiple team members, ensuring proper bandwidth allocation
- Manage platform queue success ensuring campaigns are accurate and within SLA.
- Build creative in an ad server using third party tags
- Activate ads in the ad server after assigning the appropriate creative
- Communicating status of campaign creation to key global partners
Education
Bachelor of Arts - Arquitectura
Universidad Veritas
San José 05.2001 -
Skills
Amazon Ads
Adobe suite
Helium 10
Pacvue
Datorama
Skai
Keyword research
Campaign management
Competitor analysis
Customer segmentation
Conversion rate optimization
Retargeting campaigns
PPC advertising
Certification
Amazon DSP
Timeline
Marketing Strategist
Channel Key
05.2025 - 08.2025
Senior E-Commerce Analyst
Publicis Global Delivery
03.2025 - 04.2025
Campaign Operations Specialist II
Kepler Group
10.2023 - 12.2024
Campaign Operations Specialist I
Kepler Group
11.2021 - 10.2023
Ad Operations Specialist
Amazon
03.2021 - 11.2021
Ad Operations Associate
Amazon
05.2020 - 03.2021
Bachelor of Arts - Arquitectura
Universidad Veritas
05.2001 -