CESAR AUGUSTO RANGEL AVENDAÑO
San José
Summary
With 14 years of experience in multinational companies and a Bachelor's degree in Business Administration and Public Accounting, I possess a strong background in commercial and finance management. Throughout my career, I have gained expertise in finance, logistics, and the commercial sector. My skills in sales process, P&L management, and business integrity have consistently driven successful outcomes. I am proficient in utilizing SAP, IMS, and MI systems to streamline operations. My focus on quality results drives me to continually seek new opportunities and innovative approaches. Additionally, I have a proven ability to lead and develop high-performance teams across multiple countries and complex business environments, includi.
Overview
21
21
years of professional experience
Work History
Business Partner Spark Aligners Costa Rica
ENDEAVOR MEDICAL
05.2024 - Current
- Responsible for the Launch of Spark Aligners' Commercial Operations in Costa Rica
- Develop and manage commercial strategies to ensure the successful launch of the Spark brand in the aligner market in Costa Rica
- Identify, conceptualize, model, and execute revenue-generating business opportunities, proactively identifying and capitalizing on business opportunities that drive the company's growth in Costa Rica
- Manage the positioning of the Spark brand as a premium brand within the orthodontic market in Costa Rica
- Plan and implement commercial strategies through market segmentation and analysis of potential clients
- Coordinate and lead sales and marketing initiatives to create value for each customer
- Maintain strong relationships and communication with the brand's Speakers to effectively execute the brand's strategies
- Collaborate with the LATAM Sales and Marketing team to develop and execute the strategy within the territory
- Establish and maintain strong relationships with dental clinics, orthodontists, and other dental health professionals
- Coordinate training clinical education program in Costa Rica for orthodontists on the use of Spark Aligners to ensure the clinical excellence
- Manage the allocated budget for commercial, marketing, and sales activities nationwide
- Support to orthodontists in whole spark aligners process to ensure a good experience with the product
- Developed strategic partnerships to drive business growth and enhance market presence.
Business Development Coordinator
LA COCOTERÍA
03.2019 - Current
- Responsible for creating whole business model to La Cocotería in order to ensure a success operation
- Responsible for leading and developing the strategic plan in this Family Company
- Launched the first spot 4 years ago and launched the second spot in The East of San José in 2023
- Directed the implementation of communication strategy, meanly social network, achieving to build a community of 26.3 K followers in Instagram and 4K followers in Facebook
- Positioned our star product “La Baticocada” as the unique and different product in Costa Rica
- Positioned to La Cocotería as “the first Coconut Market in Costa Rica”, being a reference to clients of this market
- Positioned the Coconut Personalized and Branded like Top Product of La Cocoteria in Hotel, Restaurants and Events (Corporative, Weddings, Kids Party)
- Developed and Launched during the Pandemic COVID-19 a new presentation of product to “Make in house”, called “Baticocada Ice”
- Designed and launched our website http://lacocoteria.com during the Pandemic COVID-19, in order to reach more clients through online market
- Managed of La Cocotería´s social networks, focused on Instagram, developing content for different ways in this social networks
Commercial Supervisor
SANOFI AVENTIS
11.2016 - 12.2018
- Responsible for the Commercial Operation of Central America and Bolivia.
- Responsible for leading and developing of the sales team in my charge (18 collaborators)
- Achieved the commercial goals under my responsibility, in coordination with my team and other strategic areas, exceeding by 14% the budget for the year 2018
- Achieved with the project team the introduction of quadrivalent influenza vaccine into Social Security .
- Directed the Guatemala sales team in the introduction process of two (2) vaccines into Social Security (IGSS), obtaining the products codes, with a sales impact around 300KEur in 2018
- Strengthened the communication with distributors, improving the logistic process and reducing “stock out” of our products around 75% in all countries of my charge
- Managed budget allocation for projects, minimizing overspending while maximizing results achieved.
- Developed strong relationships with key clients, fostering trust and loyalty to the company.
- Collaborated with cross-functional teams to ensure successful project execution and delivery.
- Redesigned the business model for the strategic segment “Companies”, implementing 100% the new model since January 2018
- Coordinated the commercial strategy of region under my scope, achieving together with different strategic areas a growth in total sales of 31% in 2017 vs 2016 and exceeding the budget by 7%
- Redesigned the variable compensation scheme of the sales team in my region, simplifying to a single model 100% aligned with the corporate golden rules
- Promoted the creation of the company vaccination guide, achieving strong endorsement of the Latin American Association of Occupational Health and the publication of the first edition in October 2017, this initiative impacted directly in the new model of companies segment
- Promoted a compliance culture within my team, obtaining 100% of compliance in internal control process and ethic
Commercial Supervisor
SANOFI AVENTIS
06.2012 - 10.2016
- Responsible for the Commercial Operation of Venezuela, developing commercial strategies and implementation of marketing strategies
- Responsible for leading and developing of the sales team under my responsibility (13 collaborators)
- Coordinated together with General Management the closing of vaccine business in Venezuela due to the political-social-economic situation, restructuring 100% of the commercial team in September 2015
- Reached the sales target by the end of September, exceeding the Budget YTD September in 14% and growth around 47% vs 2014
- Achieved a sustainable and profitable growth, generating a CAGR around 20.8% between 2012-2014 through the implementation of strategic objectives and development of new business opportunities
- Directed the commercial strategy and distribution together with the sales force team, exceeding the sales Budget 2014 in 36%
- Achieved a strong market positioning of Menactra vaccine as the first option for physicians, obtaining a growth of 60% in volume 2014 vs 2013
- Coordinated and implemented the change of commercial model with distributors in 2013, improving our pricing level and gaining 500KEur in sales
- Reinforced the distribution chain, achieving the implementation of “access strategy” and opening two distributors in each region to get 8 distributors at national level by the end of 2013
Controlling & Supply Manager
SANOFI AVENTIS
03.2010 - 06.2012
- Responsible for Finance & Supply area in Venezuela (GBU Vaccines), as well as Budget planning & control
- Responsible together with the General Director of the figures and manage of P&L
- Developed and led the implementation of a new distribution process nationwide, ensuring business continuity in 100% with positive impact in sales
- Achieved with rest of the team an excellence performance in 3 internal audit done between 2010-2012 generating credibility and confidence in front of LATAM team
Controlling Coordinator
SANOFI AVENTIS
06.2008 - 02.2010
- Responsible for financial figures reported to headquarter as well as logistic process and leading the budget process of sales & expenses of Venezuela
- Implemented Armonia-SAP project working together with LATAM team, improving the reporting process and expenses analysis, complying 100% with deadline in the closing reports
Controlling Analyst
SANOFI AVENTIS
02.2008 - 05.2008
- Analysis of expenses, Venezuela and Central America Budget process support
- Control and follow up to debit notes of Distributors
- Implemented with the corporate team a new system named FUTURMASTER, improving and automatizing the logistic process in 100%
Accounting Analyst
SANOFI AVENTIS
06.2004 - 01.2008
- Controlling of fixed assets of Sanofi Group, register of provisions
- Accounting analysis of Balance sheet and P&L
- Account payable register
- Preparing and reporting accounting closures
- Supported the finance transition during the merge between Sanofi Synthelabo and Aventis Pharma, ensuring the register of 100% of finance transactions
Education
Bachelor of Business Administration -
Universidad De Los Andes
01.2004
Bachelor of Public Accounting -
Universidad De Los Andes
01.2004
Skills
- Strategic Sales Administration
- Business Strategy Development
- Business Development Strategy
- Team Building Skills
- Strong Focus on Quality
- Salesforce CRM Management
- Budgeting and Financial Oversight
- Ethical Business Practices
- Strategic Negotiation Skills
- Client Service Commitment
- Cross-Functional Teamwork
- Business Process Management
- Digital Marketing Strategy
- Sales Strategy Development
Languages
Spanish
Proficient
C2
English
Advanced
C1
Professional Development
- Virtual work teams, Development Dimensions International, 2018
- Leadership essentials, Universo PME, Mexico, 2018
- Lead Development Program II, Internal program Sanofi, Panamá, 2014
- Lead Development Program I, Internal program Sanofi, Panamá, 2013
- Leadership and Coaching, Universidad Catolica Andres Bello, Venezuela, 2012
Additional Information
References:
1.- Marieli Alfonzo / Gerente General Roche Colombia / https://www.linkedin.com/in/marieli-alfonzo-she-her-4221195a/?originalSubdomain=co
2.- Luis Leon / Head of Finance, J&J Innovative Medicine, VeneCenca / https://www.linkedin.com/in/luisleonl/
3.- Mariana Cespedes Chinchilla / Gerente Filial Costa Rica / https://www.linkedin.com/in/mariana-cespedes23/
4.- Keudys Alvarado / CEO Denova Solutions Latam / https://www.linkedin.com/in/keudysalvarado/
5.- Dr Daniel Vainer / Ortodoncista Alpha Dental y Lider de opinión / https://www.ortodonciavainer.com/
1.- Marieli Alfonzo / Gerente General Roche Colombia / https://www.linkedin.com/in/marieli-alfonzo-she-her-4221195a/?originalSubdomain=co
2.- Luis Leon / Head of Finance, J&J Innovative Medicine, VeneCenca / https://www.linkedin.com/in/luisleonl/
3.- Mariana Cespedes Chinchilla / Gerente Filial Costa Rica / https://www.linkedin.com/in/mariana-cespedes23/
4.- Keudys Alvarado / CEO Denova Solutions Latam / https://www.linkedin.com/in/keudysalvarado/
5.- Dr Daniel Vainer / Ortodoncista Alpha Dental y Lider de opinión / https://www.ortodonciavainer.com/
Timeline
Business Partner Spark Aligners Costa Rica
ENDEAVOR MEDICAL
05.2024 - Current
Business Development Coordinator
LA COCOTERÍA
03.2019 - Current
Commercial Supervisor
SANOFI AVENTIS
11.2016 - 12.2018
Commercial Supervisor
SANOFI AVENTIS
06.2012 - 10.2016
Controlling & Supply Manager
SANOFI AVENTIS
03.2010 - 06.2012
Controlling Coordinator
SANOFI AVENTIS
06.2008 - 02.2010
Controlling Analyst
SANOFI AVENTIS
02.2008 - 05.2008
Accounting Analyst
SANOFI AVENTIS
06.2004 - 01.2008
Bachelor of Public Accounting -
Universidad De Los Andes
Bachelor of Business Administration -
Universidad De Los Andes
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