Cherrelle Henley Williams
Matthews,NC
Summary
A recent graduate from Full Sail University with honors (Cum Laude), a recipient of the Course Director Award in Digital Marketing and Law, and a National Honor Society member. Certified in Google Analytics with five years of experience in digital marketing and a strong background in data quality analysis and project management. Adept at collaborating with cross-functional teams, strategic planning, and executing data-driven initiatives in financial settings. Proficient in SQL, Excel, and Power BI for data analysis and visualization.
Overview
11
11
years of professional experience
Work History
Data Quality Analyst
Apex for Ahold Delhaize
10.2022 - Current
- Oversees data quality assurance processes, ensuring accuracy, completeness, and consistency of critical datasets in financial contexts
- Utilizes SQL for data extraction and manipulation, Excel for advanced analysis, and Power BI for creating interactive dashboards and reports
- Employs Databricks and Ataccama for comprehensive data profiling, cleansing, and validation activities
- Collaborates with cross-functional teams to develop tailored data quality rules and metrics
- Generates detailed financial reports and dashboards to communicate data quality insights to stakeholders
- Conducts regular audits and assessments to monitor data quality performance and compliance with financial regulations
- Provides training and support on data quality tools and processes, including SQL, Excel, and Power BI.
Founder/CEO
Melanin Babies
06.2019 - Current
- Founded Melanin Babies, a non-profit organization promoting diversity and inclusion through various media platforms
- Leads strategic planning, fundraising, and program development to advance the organization's mission
- Oversees marketing, content creation, and artistic direction
- Manages multiple departments including art, content, animation, environment, editing, ASL, and project management
- Develops strategies to maintain high standards of creativity and excellence
- Utilizes SQL, Excel, and Power BI to monitor KPIs and analyze financial and marketing data for informed decision-making
- Cultivates partnerships to expand reach and impact, often presenting financial data and projections to potential partners.
- Developed key operational initiatives to drive and maintain substantial business growth
- Conducted target market research to scope out industry competition and identify advantageous trends
- Created organization's mission and vision statements for use by employees
- Created and monitored promotional approaches to increase sales and profit levels
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth
- Monitored key business risks and established risk management procedures
- Created succession plans to provide continuity of operations during leadership transitions
- Formulated and executed strategic initiatives to improve product offerings
SQL Intern
Charlotte Teachers Institute, University of North Carolina at Charlotte
01.2014 - 01.2015
- Created comprehensive database system using Excel worksheets and MySQL
- Converted existing data from various sources into structured MySQL database
- Developed SQL queries to extract and analyze data for reporting purposes
- Collaborated with faculty and staff to understand data needs and implement efficient database solutions
- Gained hands-on experience in database design, data migration, and SQL programming.
Education
Master of Science in Digital Marketing -
Full Sail University
Winter Park, Florida 10.2021
Bachelor of Science in Information Technology -
University of North Carolina At Charlotte
North Carolina12.2014
Skills
- Data Profiling and Cleansing (2 years)
- Data Validation and Quality Assurance (2 years)
- Cross-functional Collaboration (5 years)
- Strategic Planning and Execution (4 years)
- Project Management (4 years)
- Analytics and KPI Monitoring (2 years)
- SQL (4 years)
- Advanced Excel (6 years)
- Power BI (2 years)
- Financial Data Analysis
- Databricks
- Ataccama
- MySQL
Timeline
Data Quality Analyst
Apex for Ahold Delhaize
10.2022 - Current
Founder/CEO
Melanin Babies
06.2019 - Current
SQL Intern
Charlotte Teachers Institute, University of North Carolina at Charlotte
01.2014 - 01.2015
Master of Science in Digital Marketing -
Full Sail University
Bachelor of Science in Information Technology -
University of North Carolina At Charlotte
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