Forward-thinking Digital Marketing Manager & Agile Coach working with intercultural teams to achieve a seamless digital transformation. Skilled in marketing automation & AI, digital strategy, and change management. Collaborates cross-functionally to create customer-centric and data-driven solutions for sustainable success.
Hi, I’m
Christine Pfisterer
Digital Marketing Manager & Agile Coach
San Vito, Costa Rica
Summary
Overview
13
years of professional experience
3
Certifications
Work History
Pfisterer Marketing
Digital Marketing Manager & Agile Coach
1 2021 - Current
Job overview
- Developed rebranding strategies, digital marketing automation frameworks, and comprehensive customer journeys
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Guided a new tour operator through the positioning process, from vision, USPs, product development, communication strategy, and planning. A successful specialization within a highly competitive market. The tour operator was able to establish itself on the market within one season.
- Introduced a CI-supported, cross-functional content planning. Implemented marketing automation software and content creation with AI to significantly improve customer communication.
- Automated marketing funnels and improved digital outreach for clients, resulting in increased engagement and conversion
- Facilitated the agile transformation of marketing departments, enhancing team collaboration and project delivery.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Improved website visibility through development and implementation of SEO strategies.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Linde AG, Linde Gas Headquarters
Assistant to the Head of Business Applications SAP
02.2016 - 12.2020
Job overview
- Implemented a global intranet platform for cross-functional collaboration.
- Optimized a cross-functional process for more efficiency in invoice and cost control between suppliers, accounting, and controlling.
- Strengthened cross-functional team collaboration through consistent follow-up communication and efficient problem resolution.
- Assisted managers in decision-making processes based on thorough research and analysis of available data.
- Demonstrated adaptability by quickly mastering new software applications for various tasks.
Polytech Health & Aesthetics GmbH
Director of Marketing & Administration
11.2014 - 3 2015
Job overview
- Developed and executed an international sales and marketing strategy, increasing the company’s global presence.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
SugarCRM Deutschland GmbH
Office Manager & Executive Assistant
05.2011 - 11.2014
Job overview
- Organized and coordinated events and meetings, ensuring that the budget is adhered to and optimal scheduling for all participants.
- Managed vendor relationships, negotiating contracts for cost savings while maintaining high-quality services.
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
- Implemented comprehensive training program for new hires, improving their integration into team and productivity.
Education
State School Board of Lower SaxonyGermany
Associate of Arts from Sales & Marketing
10.2010 - 04.2014
University Overview
Skills
Digital Transformation
Industries
Industries
- Medical Technology
- Pharma
- Software
- Consulting
- Hospitality & Tourism
Services
Services
- Agile Coaching: Facilitating organizational agility and team efficiency.
- Digital Transformation: Guiding businesses through successful digital transformations to stay competitive.
- Digital Marketing & Strategy: Helping organizations drive growth with customized strategies.
- Marketing Analytics: Empowering data-driven decision-making through actionable insights.
Languages
German
Native or Bilingual
English
Full Professional
Spanish
Limited Working
Certification
Certified Agile Coach, Me & Company
Interests
Culture
Travelling
Reading
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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