DANIEL HERNANDEZ
Technical SEO Lead | Senior Digital Marketing Specialist
Escazu,SJ
Summary
Technical SEO Lead and Senior Digital Marketing Strategist with 8+ years of experience driving measurable organic growth and executing data-driven campaigns. Proven ability to lead and mentor SEO teams, manage complex site audits, and implement scalable digital strategies. Successfully managed multi-site SEO ecosystems and collaborated across development, UX, and marketing departments to align search performance with business goals. Fluent in English, Portuguese, and Spanish.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
15
15
years of professional experience
18
18
years of post-secondary education
8
8
Certifications
3
3
Languages
Work History
Digital Marketing & SEO Lead
Zilker Partners
01.2022 - Current
- Led the SEO strategy for B2B and enterprise-level clients, delivering over 120% growth in organic traffic in targeted campaigns.
- Managed a PBN of 12 websites from the ground up, overseeing domain acquisition, content strategy, full technical optimization, internal linking, and launch execution.
- Implemented Google Tag Manager and GA tracking across all assets, enabling real-time data monitoring and ROI measurement.
- Performed advanced technical audits using Screaming Frog, Ahrefs, and GSC to uncover crawlability issues, content gaps, and performance bottlenecks. Directed a team of junior SEOs, providing training and process documentation to scale execution.
- Developed SEO playbooks, schema markup templates, and GA dashboards for client success tracking.
SEO Analyst II Digital Marketing
Accenture
08.2019 - 12.2021
- Contributed to multi-market SEO campaigns, increasing visibility by over 75% YoY through site optimizations and localization strategy.
- Delivered keyword strategies and technical solutions for large-scale web ecosystems with 1000+ indexed pages.
- Integrated SEO best practices with dev and marketing teams to ensure scalable implementation.
- Created automated reports to analyze CTR, bounce rate, and keyword growth across international regions.
SEO Analyst
Advision Development
01.2019 - 05.2019
- Executed technical SEO and metadata updates, increasing lead-gen traffic by 40% within three months.
- Supported dev team in implementing SEO-friendly HTML/CSS, structured data, and canonical tags.
- Built and maintained keyword ranking dashboards for campaign visibility.
Email Marketing Specialist
Cheetah Digital
01.2018 - 01.2019
- Managed and optimized email campaigns for Fortune 500 clients using segmentation, A/B testing, and automation workflows.
- Increased email CTR by 22% and conversions by 18% through audience targeting and continuous testing.
- Partnered with design and brand teams to ensure message consistency across digital channels.
Roaming Specialist
Syniverse
01.2016 - 12.2018
- Delivered Tier 1 technical support and implemented an internal knowledge training program for multiple support teams.
- Optimized internal processes and documentation for higher issue resolution rates.
Contract Administrator
Tek Experts
08.2015 - 08.2016
- Provided contractual analysis and tracking support within legal operations and B2B project scopes.
Support Specialist
IBM
03.2013 - 07.2015
- Delivered multilingual customer support across technical and service platforms.
Technical Support Specialist
HP
01.2010 - 03.2013
- Handled Tier 1-2 support issues and contributed to internal documentation projects.
Education
Lic. Law -
Universidad San Juan De La Cruz
05.2001 - 10.2019
Tcnico en SQL - undefined
Universidad Nacional
Tcnico CISCO - undefined
Universidad Latina
Bachillerato - undefined
Itskatzu Integral
Skills
Technical SEO & On-Page Optimization
- SEO Strategy Development & Roadmapping
- Cross-Functional Collaboration
- Stakeholder Communication
- Data Analytics & Performance Reporting
- HTML/CSS
- Agile Workflows & Project Management
- Ahrefs
- SEMrush
- Moz
- Screaming Frog
- Google Analytics
- Google Search Console
- Google Tag Manager
- WordPress
- Webflow
- HubSpot
- Keyword research
- Data analysis
Content Optimization
Certification
Webflow Certification
Tools And Platforms
- Ahrefs
- SEMrush
- Moz
- Screaming Frog
- Google Analytics
- Google Search Console
- Google Tag Manager
- WordPress
- Webflow
- HubSpot
- Salesforce CRM
- ClickUp
- HTML/CSS
Timeline
Digital Marketing & SEO Lead
Zilker Partners
01.2022 - Current
SEO Analyst II Digital Marketing
Accenture
08.2019 - 12.2021
SEO Analyst
Advision Development
01.2019 - 05.2019
Email Marketing Specialist
Cheetah Digital
01.2018 - 01.2019
Roaming Specialist
Syniverse
01.2016 - 12.2018
Contract Administrator
Tek Experts
08.2015 - 08.2016
Support Specialist
IBM
03.2013 - 07.2015
Technical Support Specialist
HP
01.2010 - 03.2013
Lic. Law -
Universidad San Juan De La Cruz
05.2001 - 10.2019
Tcnico en SQL - undefined
Universidad Nacional
Tcnico CISCO - undefined
Universidad Latina
Bachillerato - undefined
Itskatzu Integral
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