Daniel Sánchez Duarte
Heredia,H
Summary
Highly motivated Manager with extensive experience managing digital advertising campaigns for top-tier brands like GSK, Louis Vuitton, Dunkin' Donuts, and Victoria's Secret. Skilled in campaign optimization, data validation, and quality assurance, with a track record of delivering exceptional client service and driving positive ROI. Proficient in VBA, Adobe Creative Suite, and advanced Excel, with a strong background in process automation and team leadership. Successfully led and mentored teams, resulting in promotions and professional growth. Expert in developing and implementing macros to reduce campaign trafficking time, enhancing operational efficiency. Experienced speaker and trainer, providing courses in Excel, process automation, and campaign management. Bilingual in English and Spanish, with a solid educational foundation in Industrial Engineering and a Google Certification in Campaign Management.
Overview
3
3
years of professional experience
Work History
Campaing & Advertiser, Account Manager
Publicis Global Delivery
2022.07 - 2024.06
- Managed Google ad campaigns for multiple brands with over 1 million placements, demonstrating efficiency and attention to detail.
- Handled key client accounts, including GSK and Louis Vuitton, delivering exceptional client service and contributing to their satisfaction and success.
- Led a team, with responsibilities like managing their schedules, holidays, and career development, resulting in their promotions and professional growth.
- Developed a macro using VBA to identify discrepancies in campaigns.
- Generating reports for further review and resolution and ensuring the integrity of campaign data.
- Optimization of the processes implementing macros to standardize processes, reducing campaign trafficking time.
- Data validation by comparing and verifying client placements, ensuring accuracy across platforms.
- Integrated campaigns in Campaign Manager, DCM, Innovid, IAS, and Nielsen, creating a smooth workflow and consistent performance.
- Developed a macro to identify discrepancies in campaigns, generating reports for further review and resolution and ensuring the integrity of campaign data.
- Provided training to employees, offering courses in Excel, process automation, and VBA, resulting in enhanced team skills and capabilities.
- Speaker at Media Camp, delivering presentations, training to new hires,and sharing expertise in Excel, macros, and campaign management.
Junior Campaing Analyst
Publicis Global Delivery
2021.10 - 2022.07
- Trafficked advertising Google campaigns for various brands, ensuring precise placement and effective performance.
- Managed key client accounts, including Dunkin' Donuts and Victoria's Secret, providing dedicated support to build strong client relationships and contribute to their business success.
- Analyzed over 200 lines of raw data related to client accounts, extracting valuable insights to inform strategic decisions and optimize campaign performance.
- Handled processes related to quality assurance and customer experience, ensuring that client campaigns met or exceeded quality standards, resulting in improved client satisfaction.
Tron Associate
Amazon
2021.01 - 2021.10
- Ensured the accurate functioning of the Fulfillment Center, utilizing the AVOC HMI video tool to monitor and address operational issues promptly, minimizing disruptions.
- Analyzed data to identify operational issues, developed actionable solutions, and prioritized opportunities for process improvements. Utilized Excel for data analysis, contributing to enhanced operational efficiency.
- Provided floor support and leadership when necessary and managed quality control, focused on optimizing the customer experience.
- Conducted detailed quality assurance (QA) control of packaged products, ensuring they met Amazon's high standards, resulting in improved customer satisfaction and fewer returns.
Education
Campaign Manager -
Google Certificate
Online10.2021
Industrial Engineering -
Universidad Hispanoamericana -Today
Heredia,Costa RicaEnglish C1 -
Intercultura
HerediaSkills
- Digital Advertising - Advance
- Campaign Execution - Trafficking - Advance
- VBA - Advanced
- Adobe Photoshop - Advanced
- Adobe Illustrator - Intermediate
- Adobe Premiere - Advance
- Campaign Manager - Advance
- Power BI - Intermediate
- Data-driven decision-making
- Attention to detail
- Multitask
- Optimization Process - Advance
- Automatization - Advance
- Google Ads- Advance
Languages
English
Advanced
C1
Spanish
Proficient
C2
Timeline
Campaing & Advertiser, Account Manager
Publicis Global Delivery
2022.07 - 2024.06
Junior Campaing Analyst
Publicis Global Delivery
2021.10 - 2022.07
Tron Associate
Amazon
2021.01 - 2021.10
Campaign Manager -
Google Certificate
Industrial Engineering -
Universidad Hispanoamericana -Today
English C1 -
Intercultura
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