David Vargas Chacón
Montes De Oca
Summary
Multilingual marketing and communications specialist with over 25 years of experience in digital marketing, strategic communications, content creation, journalism, and project management. Proven ability to lead go-to-market strategies, manage cross-functional campaigns, and drive brand growth in global and regional markets. Adept at market research, competitive analysis, and stakeholder engagement. Strong background in digital transformation, event activation, and sales enablement content creation.
Overview
31
31
years of professional experience
Work History
Political Content Editor
BeyondExpect
11.2023 - 12.2024
- Led content strategy for Microsoft Bing to enhance the accuracy and relevance of search results related to major global elections
- Conducted market and competitive analysis to improve Microsoft Bing UX and content discoverability
- Managed quality assurance for search engine performance, aligning with digital content strategies
Project Manager
American Language Services
07.2022 - 11.2023
- Oversaw 30–35 multilingual projects monthly, ensuring alignment with strategic marketing goals
- Developed and executed process optimizations, improving efficiency and cross-functional collaboration
Correspondent
Forbes Mexico
08.2016 - 04.2023
- Wrote 30+ articles on business, technology, and economics, aligning with thought leadership strategies
- Produced multimedia content, integrating photography and video to enhance storytelling
- Developed exclusive cover stories featuring high-profile executives and companies
Marketing & Digital Branding Consultant
05.2018 - 05.2022
- Designed and implemented digital marketing strategies to drive sales and brand visibility for SMEs
- Created and optimized content marketing campaigns, increasing engagement and lead generation
- Managed paid media strategies, achieving high ROI with limited budgets
- Led market research and competitive analysis to tailor marketing initiatives for client needs
Press Officer
Costa Rica National Assembly
05.2018 - 05.2022
- Developed and executed communication strategies to enhance political branding and public engagement
- Increased social media following from 900 to 36,000 with a minimal budget, showcasing expertise in digital campaigns
- Created multimedia content and marketing collateral, strengthening the lawmaker’s public presence
Director of Photography, Editor, Social Media Manager
Grupo Nación
04.1994 - 07.2018
- Led and trained a team of 15+ photographers, optimizing content production workflows
- Managed content marketing initiatives, increasing engagement across digital platforms
- Developed and executed social media campaigns that grew Al Día’s Twitter following from 9,000 to 14,000 and Facebook audience from 38,000 to 192,000
Education
Master’s Degree - Political Communication
Latin American Social Sciences Institute (Flacso)
04.2025
Master’s Degree - Journalism
University of Missouri-Columbia
12.2002
Bachelor’s Degree - Collective Communication
University of Costa Rica
12.1997
Skills
- Go-To-Market (GTM) Strategy
- Campaign Implementation
- Social Media Marketing Skills
- Content Development Strategy
- Market Research
- Competitive Analysis
- Stakeholder Engagement
- Strategic Partnerships
- Event Activation
- Sales Enablement
- Social Media Strategy
- Strategic Brand Management
- Project Management
- Multi-Disciplinary Cooperation
- Data Analytics
- Performance Metrics
Languages
Spanish
English
French
Russian
Timeline
Political Content Editor
BeyondExpect
11.2023 - 12.2024
Project Manager
American Language Services
07.2022 - 11.2023
Marketing & Digital Branding Consultant
05.2018 - 05.2022
Press Officer
Costa Rica National Assembly
05.2018 - 05.2022
Correspondent
Forbes Mexico
08.2016 - 04.2023
Director of Photography, Editor, Social Media Manager
Grupo Nación
04.1994 - 07.2018
Master’s Degree - Journalism
University of Missouri-Columbia
Bachelor’s Degree - Collective Communication
University of Costa Rica
Master’s Degree - Political Communication
Latin American Social Sciences Institute (Flacso)
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