Desiree Barrientos
Content Strategist
San Jose
Summary
Professional content creator with 7 years of experience in crafting engaging and impactful narratives. Skilled in SEO, copywriting, and digital marketing, ensuring content aligns with audience needs and drives results. Strong focus on team collaboration and adaptable to shifting project requirements. Reliable and consistent in delivering high-quality work that meets organizational goals.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Content Writer
Digital Forensics
11.2024 - Current
- Write content for various cybersecurity blogs
- Conducted in-depth research and created informative articles, blogs, and SEO-optimized content
- Adapted writing style to meet client needs and audience expectations
- Managed the content creation process from ideation to final delivery
Content Strategist
Accenture
01.2024 - 08.2024
- Manage and develop content strategy for a technology multinational client, including brand messaging, UX writing across a variety of platforms
- Developed and executed content strategies for key stakeholders, acting as a bridge between stakeholders and the production team
- Analyzed and monitored content performance, identifying areas for improvement using web analytics tools
- Managed long-term content planning, aligning with marketing and business objectives
- Collaborated with designers, and developers to ensure content strategies were successfully implemented
Content Manager
Jazz Gaming Solutions
06.2021 - 11.2023
- Lead the development and distribution of engaging content including blogs, email marketing, social media for a variety of sports websites within the betting industry resulting in a 30% annually increase in new player accounts for the company
- Managed digital content strategy, collaborating with cross-functional teams including design, SEO, and web development
- Built and maintained websites using WordPress, with hands-on experience in HTML fundamentals and UX design
- Oversaw a small team of writers, guiding content creation, editing, and ensuring all content met company standards
- Worked closely with SEO specialists to ensure content optimization for better visibility and ranking
- Proofread and ensured content quality, consistency, and alignment with business goals
Social Media Manager
Mercadeo Profesional
02.2017 - 05.2020
- Manage and develop social media strategy across organic and paid channels such Facebook, Instagram, LinkedIn, YouTube for different clients in the retail and education industries
- Created high-quality, engaging content tailored to target audiences, including graphics, videos, and blog posts
- Managed paid social media campaigns, including budget allocation, A/B testing, and optimizing ad performance to drive conversions
- Reported on social media metrics and provided actionable insights to improve engagement and ROI
Education
Advertising Design -
Universidad Hispanoamericana
01.2015 - 01.2017
High School Degree and Technician - Secretariat
Colegio Tecnico Profesional de Heredia
01.2011 - 01.2013
Skills
WordPress
undefinedCertification
Fundamentals of digital marketing, Google, 03/01/20, AUT G6Z V2Z
HOBBIES
Read thriller and detective books. Arthur Conan Doyle and James Patterson are my favorites authors
Timeline
Content Writer
Digital Forensics
11.2024 - Current
Content Strategist
Accenture
01.2024 - 08.2024
Content Manager
Jazz Gaming Solutions
06.2021 - 11.2023
Social Media Manager
Mercadeo Profesional
02.2017 - 05.2020
Advertising Design -
Universidad Hispanoamericana
01.2015 - 01.2017
High School Degree and Technician - Secretariat
Colegio Tecnico Profesional de Heredia
01.2011 - 01.2013
Fundamentals of digital marketing, Google, 03/01/20, AUT G6Z V2Z
Hootsuite Platform Certification, Hootsuite, 03/01/20, 15161664
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