Elke Teufel
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
10
10
years of professional experience
3
3
Languages
Work History
MARKETING MANAGER ANESTHESIOLOGY, DERMATOLOGY, MEDICAL DEVICES, ENTERAL AND PARENTERAL NUTRITION
Nutrimed
05.2023 - 05.2024
- Development of the annual brand plan for Fresenius Kabi (anesthesiology, enteral and parenteral nutrition, medical devices), Catalysis (dermocosmetics), CBD Organic System
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Analyzed market trends (IQVIA, IMS, Close-Up Analyzer) to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Mantained budget and P&l constantly in review.
SENIOR BRAND MANAGER GASTROENTEROLOGY, RESPIRATORY AND DERMATOLOGY
GoPharma
05.2022 - 05.2023
- Development of the annual brand plan for Perenterol (Saccharomyces boulardii), Asthma and COPD and Dermatology
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value
- Implemented data-driven decision making by analyzing various metrics such as sales data, advertising performance reports, and customer feedback surveys.
- Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives
- Maintained budget to consistently keep within monetary parameters
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs
- Developed online ads and company positioning on social media sites to increase monthly sales for OTC products
- KOL´s networking
- MCE organization, webinars, stand alones and others.
DISTRICT MANAGER FOR CARDIOLOGY, DIABETES, CNS, PAIN, RESPIRATORY, GASTROENTEROLOGY, WOMEN´S HEALTH
Luminova Pharma Group
09.2021 - 05.2022
- Team leader for 10 medical sales reps
- Sell out responsibility for all the lines in charge
- Sales force KPI´s follow up
- Team coaching and implementation of improvement plans when needed
- Business reviews active participation
- Guarantee medial sales reps correct scientific and sales technique training
- Accompaniment of the medical sales reps.
SENIOR BRAND MANAGER OBESITY AND GASTROENTEROLOGY
Gutis
09.2020 - 07.2021
- Strengthened branding initiatives by coordinating annual events to maximize outreach
- Established commercial brands through B2C to successfully generate increased sales volume
- Conferred with advertising managers to develop and implement marketing plans
- Designed sales-driven programs and promotions to facilitate team objectives
- Developed online ads and company positioning on social media sites to increase monthly sales
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value
- Product launching
- Communication strategy (omnichannel)
- KOL´s networking.
SENIOR BRAND MANAGER WOMEN´S HEALTH AND GASTROENTEROLOGY
Abbott
04.2018 - 09.2020
- Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs
- Maintained budget to consistently keep within monetary parameters
- Developed comprehensive public relations plans in support of product launches and marketing initiatives
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value
- Collaborated with team to forecast based on sales and product profitability
- KOL´s networking.
BRAND MANAGER GASTROENTEROLOGY AND OPHTHALMOLOGY
Megalabs
04.2014 - 04.2018
- Strengthened branding initiatives by coordinating annual events to maximize outreach
- Collaborated with team to forecast based on sales and product profitability
- Conferred with advertising managers to develop and implement marketing plans
- Recommended product changes to enhance customer interest and maximize sales
- Designed sales-driven programs and promotions to facilitate team objectives
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value
- Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.
Education
MBA digital marketing -
European Open Business School
06.2024
Doctor of Pharmacy -
Universidad de Iberoamérica
04.2006
Bachelor in Nutritional Sciences -
Universidad de San José
02.1998
Skills
Digital Marketing
Social Media Marketing
Staff Management
Customer Relationship Management (CRM)
Strategic Planning
Market Analysis
Budgeting and Allocation
P&L Management
Languages
German
Advanced
C1
Spanish
Proficient
C2
English
Advanced
C1
Italian
Intermediate
B1
Personal Information
Nationality: German / Costa Rican
References
References available upon request.
Timeline
MARKETING MANAGER ANESTHESIOLOGY, DERMATOLOGY, MEDICAL DEVICES, ENTERAL AND PARENTERAL NUTRITION
Nutrimed
05.2023 - 05.2024
SENIOR BRAND MANAGER GASTROENTEROLOGY, RESPIRATORY AND DERMATOLOGY
GoPharma
05.2022 - 05.2023
DISTRICT MANAGER FOR CARDIOLOGY, DIABETES, CNS, PAIN, RESPIRATORY, GASTROENTEROLOGY, WOMEN´S HEALTH
Luminova Pharma Group
09.2021 - 05.2022
SENIOR BRAND MANAGER OBESITY AND GASTROENTEROLOGY
Gutis
09.2020 - 07.2021
SENIOR BRAND MANAGER WOMEN´S HEALTH AND GASTROENTEROLOGY
Abbott
04.2018 - 09.2020
BRAND MANAGER GASTROENTEROLOGY AND OPHTHALMOLOGY
Megalabs
04.2014 - 04.2018
MBA digital marketing -
European Open Business School
Doctor of Pharmacy -
Universidad de Iberoamérica
Bachelor in Nutritional Sciences -
Universidad de San José
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