Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Enrica Cattaneo

Enrica Cattaneo

Crema

Summary

Results-driven Sales Manager with 20+ years of experience in business development, client management, and sales strategies at an international level. Specialized in managing Italian clients in foreign markets, developing cross-country commercial projects, and negotiating tailored solutions for high-profile brands.

Strong expertise in building and maintaining strategic relationships, identifying new business opportunities, and driving revenue growth. Passionate about the beauty and cosmetics industry, eager to leverage my skills to contribute to the expansion of a dynamic brand through strategic sales initiatives and commercial development.

Overview

20
20
years of professional experience

Work History

Sales Manager

Grazia & Icon International Networ
09.2014 - Current

• Managed and developed advertising sales for Italian clients across international media platforms.

• Designed and implemented tailored commercial strategies for fashion, luxury, and home design brands.

• Led and coordinated cross-country advertising projects, including branded content, social media campaigns, and influencer marketing initiatives.

• Negotiated and maintained relationships with international publishing partners.

• Developed and managed a portfolio of high-end Italian clients, executing customized advertising strategies for international media platforms.

• Created tailored sales solutions, ensuring innovative and effective international brand promotions.

• Managed partnerships with international publishers and handled advertising sales for Grupo Prisa (El País, Icon, SModa, EPS).

International Media Planner

Media & Service International
10.2013 - 09.2014

• Planned and managed international media campaigns for Italian clients across multiple channels (print, digital, radio, TV).

• Negotiated and executed media purchases, optimizing investments for global visibility.

• Maintained strong relationships with foreign publishers and advertising partners.

Sales Account & Media Planner

RCS Media Group
11.2009 - 09.2013

• Developed and executed international media plans for Italian clients in food, tourism, banking, and industrial sectors.

• Negotiated and sold advertising space in foreign media.

• Managed relationships with international publishers and media agencies.

Advertising & Media Account

K.Media Srl
01.2005 - 08.2008

• Managed key accounts in the fashion, accessories, jewelry, and tourism sectors.

• Organized events and coordinated partnerships with prestigious international publishers (Le Monde, L’Express, Daily Telegraph, National Geographic, Metro International).

• Identified and developed new business opportunities.

Education

Specialization course for fashion product development officer -

ACOF MODA
10.2009

Advanced course in marketing management -

SDA Bocconi
05.2007

Bachelor's degree - communication

Libera Università di Lingue e Comunicazione IULM
03.2005

Bachelor’s Degree in Communication

Libera Università Di Lingue E Comunicazione IULM
Milan
03-2005

High school diploma - business expert and international language

Istituto Luca Pacioli
07.1999

Skills

    ✔ Sales & Negotiation – Extensive experience managing strategic clients and developing customized commercial solutions

    ✔ Business Development – Proven ability to identify new market opportunities and drive revenue growth

    ✔ Cross-Country Project Management – Expertise in coordinating international campaigns, branded content, and digital strategies

    ✔ Marketing & Communication – Strong understanding of advertising strategies and brand positioning

    ✔ Networking & Partnerships – Building and managing high-level relationships with clients and stakeholders

    ✔ Digital & Influencer Marketing – Experience in social media campaigns and influencer collaborations

Languages

English
French
Spanish

Timeline

Sales Manager

Grazia & Icon International Networ
09.2014 - Current

International Media Planner

Media & Service International
10.2013 - 09.2014

Sales Account & Media Planner

RCS Media Group
11.2009 - 09.2013

Advertising & Media Account

K.Media Srl
01.2005 - 08.2008

Advanced course in marketing management -

SDA Bocconi

Bachelor's degree - communication

Libera Università di Lingue e Comunicazione IULM

High school diploma - business expert and international language

Istituto Luca Pacioli

Specialization course for fashion product development officer -

ACOF MODA

Bachelor’s Degree in Communication

Libera Università Di Lingue E Comunicazione IULM
Enrica Cattaneo