Over 15 years of experience in building and leading high-performing sales teams, with a proven ability to enhance efficiency and streamline processes. Expertise in driving cross-functional collaboration and leveraging data to improve decision-making. Committed to continuous improvement and achieving organizational growth through hands-on leadership and a results-driven approach.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Sr. Account Executive
Remote Scouts (By Cedar Holdings)
San Jose, Costa Rica
06.2025 - Current
Lead end-to-end sales engagement from lead qualification to closing, ensuring consistent deal conversion through strategic discovery conversations.
Evaluate the quality of inbound and outbound sales leads, optimizing lead pipelines to prioritize high-value opportunities.
Design and implement targeted sales strategies aligned with client needs and industry trends to maximize engagement and conversion.
Maintain a consultative sales approach, identifying pain points, and presenting tailored solutions that support long-term client partnerships.
Deliver regular sales performance reports and forecasts to leadership, ensuring transparency and alignment with growth goals.
Sales Operations Manager
Digital Forensics Corporation
San Jose, Costa Rica
06.2023 - 06.2025
Enhanced team sales performance across BPOs through data-driven strategies and KPI tracking.
Developed a bonus structure aligned with performance metrics to increase motivation.
Analyzed sales data to identify inefficiencies and uncover new business opportunities.
Delivered coaching and training to adapt to changing market demands.
Managed scheduling, payroll, and administrative tasks to maintain operational efficiency.
Systems Support & Operations Manager
Spartan Approach LLC
San Jose, Costa Rica
07.2019 - 05.2023
Designed and implemented a results-based bonus structure aligned with performance metrics to drive motivation and accountability.
Provided ongoing coaching and training to ensure team alignment with evolving market conditions and internal policies.
Managed administrative operations including schedules, payroll, and time tracking to ensure operational efficiency and compliance.
Led IT support operations, managing user issues through ticketing systems like Jira and internal tools, ensuring timely resolution and system efficiency.
Provided technical support, created user credentials, and analyzed IT departmental spending to optimize resource allocation.
Conducted process improvement sessions to enhance system workflows and user support experience..
Sales Operations Manager
Wacom Co. LTD
San Jose, Costa Rica
08.2017 - 07.2019
Developed and executed sales strategies to boost team performance and meet organizational targets.
Conducted performance review sessions using KPI data to drive accountability and continuous improvement.
Led coaching and training initiatives to improve individual and team effectiveness based on performance trends and operational analysis.
Implemented systems to ensure goal alignment, consistency, and data-driven decision-making across the sales team.
Sales & Operations Manager
First Base Costa Rica
San Jose, Costa Rica
01.2013 - 07.2017
Developed and implemented sales strategies to increase revenue and improve operational efficiency across departments.
Led team sessions to monitor performance, analyze monthly outcomes, and report key insights directly to corporate leadership.
Managed operational budgets, project delivery, and day-to-day business systems to ensure smooth execution of business goals.
Conducted regular performance assurance meetings to align teams with business objectives and maintain high operational standards.
Sales Representative & Sales Manager
Organon Investments LLC
San Jose, Costa Rica
03.2010 - 11.2012
Conducted outbound cold calls to generate leads and identify potential business opportunities through strategic sales conversations.
Developed and implemented sales tactics to improve team performance and align operations with company goals.
Managed payroll, scheduling, and team accountability to ensure smooth daily operations and policy compliance.
Led team meetings to provide feedback, boost motivation, and address performance gaps using KPI data.
Delivered monthly reports to corporate leadership, presenting sales outcomes and recommending strategic improvements.
Education
Administracion de Empresas
UNED
05-2025
Bachillerato -
Itscazu High Scool
Skills
Operational strategy and execution
Team leadership and development
Process optimization
Stakeholder communication
Project management
Microsoft dynamics proficiency
Customer relationship management
Extensive personal network
Languages
Spanish, Native
English, Native
Certification
Sales Operations Management – University of West Virginia (Coursera)
Google Data Analytics – Coursera
Team Management Master Class – Udemy (Lawrence M. Miller)