Ericka Flores Duarte
Overview
26
26
years of professional experience
Work History
Corporate Commercial Director
Grupo Financiero Improsa
10.2017 - Current
- Implemented the commercial department to attend more than 300 corporate tenants
- Succeeded in the market as the private leader in REITS for Real Estate corporate solutions competing with successful developers in the industry and transforming the market perception
- Implemented customer experience for US$750 Million portfolio in three main sectors, offices, industrial and retail with presence through all Costa Rica territory
- Reduce customer response from 30 days to 24 hours and maintaining occupancy rates after COVID19 in levels of 89,24%, and 80% considering downsizing of spaces, financial aids and facing new hybrid mode as Home Office and co-working spaces as WeWork. Prior to COVID Pandemic occupancy levels of 93,99% and 84,02%
- Overall negotiations on an annual basis between new spaces and renovation of lease agreements between 43.000 m2 to 100.000 m2 on exceptional years representing revenues of +$11.3 - $18 Million dollars only on rents on recent years
- Implemented business pipeline with 30.000 - 45.000 m2 in average. Having the opportunity to create data and convert prospects to high potential clients up to important negotiations and closed negotiation with efficiency rates between 30% to 35% of success
- Lead important negotiations with multinational companies, Fortune 100, Fortune 500, franchise in retail segment and local market companies
- Develop an important commercial team with strategies and know how from lead generation up to create a lease agreement in pro the Landlord, all the corporate Real Estate service. Also, they have strong sense of the market, marketing tools to generate a satisfactory commercial result
- Lead monthly to annual KPI´s and Balance Score Card in four main areas: new business development with its own pipeline process, client's retention, renewals and marketing
- Implemented landing page for occupancy and availability, issue digital portfolio with interactive data and virtual tours, business presentations, chat box, Google Ads strategies, Encuentra 24, Instagram, Facebook, LinkedIn, Sales Navigator, Capital IQ and more
Director New Business Development
Coyol Free Zone and Garnier & Garnier
09.2007 - 09.2017
- The main goal was to become the first Life Sciences hub for Costa Rica and the region. It was a reality and even obtained the international FDI for the Americas recognition and host 7 of the top medical companies worldwide
- Implemented together with the general manager two of the most important manufacturing and Free Trade Zone parks in the country
- Lead important negotiations with multinational companies, Fortune 100, and Fortune 500
- Negotiations average between $3 -$7 Million dollars up to $20 Million depending of the scope of the work of each transaction
- Lead success transactions by reaching 70% of the development of the park from green field during my working period and still is the number one in the region of its category
- Lead a business park that today represents 52.2% of the most important medical devices manufacturing exports in Costa Rica. Represents 35% of the exports under Free Trade Zone Regime and +16.500 employees within the park
- Implemented digital web site, customized and sales force CRM and responsible for the Corporate Real Estate marketing for 7 years
Wealth Management Specialist
Metro Free Zone
05.2006 - 09.2007
- Management of REITS and Financial funds for high profile investors
- Promoted, sale and market development of investment products and services, by developing new and existing client relationships within the designated district, ensuring appropriate cross-sales and referral activity to other sales staff (e.g. Retail Branch personnel, Commercial Banking) with a special emphasis on commercial business
- Lead negotiations that included credit risk management, risk management & analysis with medium to high profile of clients
Costa Rican Promotion Agency (CINDE)
05.2004 - 05.2006
Scotiabank
01.2002 - 05.2004
KPMG
04.1999 - 10.2001
Timeline
Corporate Commercial Director
Grupo Financiero Improsa
10.2017 - Current
Director New Business Development
Coyol Free Zone and Garnier & Garnier
09.2007 - 09.2017
Wealth Management Specialist
Metro Free Zone
05.2006 - 09.2007
Costa Rican Promotion Agency (CINDE)
05.2004 - 05.2006
Scotiabank
01.2002 - 05.2004
KPMG
04.1999 - 10.2001
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