Franklin Rojas Caballero

As the Senior Manager of the Partner Development Center, I oversee a dedicated team committed to optimizing partner productivity through scalable strategies and initiatives. In the past 7 months, my duties have encompassed:

• Crafting a comprehensive strategy for efficient onboarding and progression of partners, globally.
• Building a high-performing team to execute strategic objectives and efficiently manage worldwide operations.
• Provided strong leadership to enhance team productivity and morale.
• Establishing streamlined communication channels to engage and drive forward our partner ecosystem actively.
• Providing extensive support to nurture relationships with the top ten most demanding partners.
• Spearheaded change management efforts for seamless adoption of new systems or processes among employees.
• Demonstrated exceptional adaptability in easily navigating complex situations or rapidly changing environments.
• Held monthly meetings to create business plans and workshops to drive successful business.
• Defined clear targets and objectives and communicated to other team members.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.

As a Partner Technical Strategist, I was at the forefront of our Digital Transformation efforts for our key managed Partners. This position played a critical role in aligning Microsoft´s resources, programs, and targets with the Partner´s strategies.

Main achievements in this role:

• Developed strategic plans for partner growth, focusing on mutual benefit and long-term success.
• Drove revenue growth by leveraging partnerships to increase sales, market share, and brand awareness.
• Conducted regular partner reviews, providing constructive feedback and suggestions for ongoing success.
• Drove efficiency improvement through continued process refinement and data analysis such as Partner Specializations.
• Optimized email campaigns to increase open and click-through rates.
• Managed budget allocation and resource utilization to maximize marketing ROI.

As a Specialist, I worked closely with sales executives and key Partners, to execute strategies that impacted and accelerated the sales cycle. The role is adept at understanding in deep the customer's operation, needs, and areas of improvement, where our solutions can add long-term value. Also responsible for serving as the subject matter expert for customers; fostering a positive and collaborative experience for prospects to evaluate, engage with, and implement Microsoft products and Partner solutions

Main achievements:

• Improved customer satisfaction by identifying and addressing key pain points in the software implementation process.
• Optimized sales funnel management, increasing conversion rates and improving overall customer acquisition strategies.
• Secured high-value accounts through building rapport with key decision-makers, understanding their needs, and presenting customized solutions tailored to their requirements.
• Collaborated with the sales team to develop compelling proposals that demonstrated the value of our offerings, leading to increased deal closures.
• Developed knowledge of company products and services to make suggestions according to customer needs.
• Contributed to team objectives in a fast-paced environment.
• Achieved or exceeded company-defined sales quotas.

Main achievements:

• Conducted regular performance reviews for Channel Partners, identifying areas for improvement and providing support to ensure continued success.
• Enhanced overall customer experience by addressing pain points identified through feedback from channel partners and their clients.
• Conducted regular channel partner training sessions, ensuring a deep understanding of products and services offered by the company.
• Recognized and rewarded top-performing partners through incentive programs, fostering a competitive environment that motivated all partners to strive for excellence in their sales efforts.
• Delivered comprehensive training programs for Channel Partners, equipping them with the necessary product knowledge and sales skills to drive results.
• Achieved or exceeded company-defined sales quotas.
• Contributed to event marketing, sales, and brand promotion.
• Attended monthly sales meetings and quarterly sales training.

Main achievements:

• Organized regional events to showcase the company's products and services, attracting prospective customers and strengthening brand awareness in the market segment.
• Boosted regional sales by developing and implementing strategic account plans.
• Generated leads through networking, cold calls, and industry connections.
• Prepared sales presentations for clients showing the success and credibility of products.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Developed compelling presentation decks to gain approval for ideas and communicate results.

Main Achievements:

• Managed high-profile accounts with precision, ensuring timely delivery of services and prompt resolution of any issues.
• Implemented strategic plans to achieve ambitious sales targets, consistently meeting or exceeding expectations.
• Created detailed presentations showcasing product offerings to potential clients, securing numerous lucrative contracts.
• Negotiated favorable contract terms for both company and clients, resulting in profitable partnerships and long-term business relationships.
• Met with new customers to share product and service information, listen to needs, and learn about business operations.
• Networked at events and prospected for new customers with diverse strategies.