Girbaud Bastiaans
Digital Marketing Strategist, Sales Representative, NFT Expert
Summary
- Certified NFT expert
- Leading marketing/advisory role in multiple successful NFT projects
- Young EU business talent 2019
- 7 years international relationship management experience
- 5 years sales & marketing experience
- 3 years blockchain/NFT experience
Overview
11
11
years of professional experience
4
4
years of post-secondary education
7
7
Certificates
4
4
Languages
Work History
Digital Marketing Strategist
Wealtheon Asset Managment
12.2021 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Provided digital marketing solutions to wealth management businesses.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
NFT Marketing Manager
3D CR
Remote
01.2022 - Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Devised strategies and roadmaps to support product vision and value to business.
- Maintained expert-level skills in digital platforms such as Discord and Meta platforms.
NFT Advisor
Ocean Collective
01.2022 - Current
- Design and implement systems that interact with blockchains and smart contracts across all major blockchains including Ethereum.
- Gain an intricate understanding of NFT protocols and further innovate on what they can do and how they can be used in interesting and unique ways.
- Develop high quality and maintainable softwareraft NFT marketing strategies for the Marketing team, including Digital, Advertising, Communications and Creative.
- Develop a strong and identifiable brand position and narrative in NFT space that is in support of the business's team initiative through campaign execution, strategic direction, media planning, creative development, market research and vendor management
- Develop department KPIs that contribute to business goals
- Set, monitor and report on team goals.
NFT Advisor
NFT Gurus
Remote
09.2021 - 12.2021
- Design and implement systems that interact with blockchains and smart contracts across all major blockchains including Ethereum.
- Gain an intricate understanding of NFT protocols and further innovate on what they can do and how they can be used in interesting and unique ways.
- NFT marketing strategies for the Marketing team, including Digital, Advertising, Communications and Creative.
- Develop a strong and identifiable brand position and narrative in NFT space that is in support of the business's team initiative through campaign execution, strategic direction, media planning, creative development, market research and social media.
- Coordinated with social media, public relations and other teams to execute NFT marketing strategy.
Copywriter (NFT)
Bitcoinsider.com
01.2022 - Current
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Wrote and proofread blog and social media posts, website copy and articles.
- Strategized content based on Google Analytics data, geographical targeting and keyword planning.
- Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Wrote advertising copy for online content, adhering to companies' overarching brand identity and personality.
E-Commerce Business Owner
G-commerce
02.2018 - Current
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
Sales Representative
SOOF Drinks
01.2018 - 01.2020
- Developed and delivered engaging sales presentations to convey product benefits.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
- Enhanced marketing and sales strategies to increase profitability and develop organizational pipeline.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Completed daily cold calling and outreach to build sales pipeline.
International Relationship Manager
MD&R
Maastricht
01.2014 - 06.2018
- Generated new business and referral clients in partnership with financial advisors and branch team.
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Worked with clients to address and respond to client and partnership management issues.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Worked flexible hours; night, weekend, and holiday shifts.
Education
Master of Science - Digitalization & Innovation
Nyenrode Business University
Amsterdam 09.2018 - 12.2019
Bachelor of Business - International Business Management
University of Amsterdam
Amsterdam 09.2015 - 08.2018
Skills
Work ethic
Team Player
Proactive mindset
Digital marketing proficiency
Key stakeholder relationship building
Sales experience
Flexible and Adaptable
Analytical and Critical Thinking
Certification
Certified NFT Expert
Accomplishments
- Young European Business Talent of 2019
- Six time Ironman triathlete
- Winner digital transformation challenge Nyenrode Business University
Timeline
NFT Marketing Manager
3D CR
01.2022 - Current
NFT Advisor
Ocean Collective
01.2022 - Current
Copywriter (NFT)
Bitcoinsider.com
01.2022 - Current
Certified NFT Expert
01-2022
Digital Marketing Strategist
Wealtheon Asset Managment
12.2021 - Current
NFT Advisor
NFT Gurus
09.2021 - 12.2021
Learn JavaScript
09-2020
Learn HTML
12-2019
Learn Python
09-2019
Doing Business in China
12-2018
Master of Science - Digitalization & Innovation
Nyenrode Business University
09.2018 - 12.2019
E-Commerce Business Owner
G-commerce
02.2018 - Current
Sales Representative
SOOF Drinks
01.2018 - 01.2020
Doing Business in North America
12-2017
Accounting Certificate
12-2016
Bachelor of Business - International Business Management
University of Amsterdam
09.2015 - 08.2018
International Relationship Manager
MD&R
01.2014 - 06.2018