Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jared Palmer

Marketing Professional
Toronto

Summary

My career is dedicated to building direct response, performance based, media teams.

My focus is maximizing the profitability of every customer acquisition.

My success is a product of work ethic, creativity, analytics and a complete understanding of the sales cycle.

Building consumer focused products and companies is my life’s work.

Overview

23
23
years of professional experience
4
4
years of post-secondary education

Work History

CMO

Cross Route Media
Montreal
01.2019 - 10.2023
  • Developed and executed the casino & sports marketing strategy responsible for increasing annual revenue from $100M to $350M
  • Responsible for the P&L for casino & sports products. 3 year forward guidance +/- 3%.
  • Built the VIP Program, Crypto Rewards Program, Refer a Friend
  • Lead marketing product manager on Money Bag, Super Contest, Survivor, Universal Blackjack & Baccarat.
  • Built and lead the acquisition, retention & casino teams.
  • Built internal communication channels with BI, Payments & Customer Service teams.

VP Marketing

Spine Media
New York
01.2018 - 12.2018
  • Managed six member content arbitrage media team generating $8 M in revenue
  • Created KPI suite designed to inform AI CPC Automation software

Director of Digital & International Marketing

DraftKings
New York / Boston
01.2013 - 12.2017
  • Profitably spent $150 M promoting daily fantasy sports.
  • Managed Digital Marketing & Affiliate teams.
  • Responsible for forecasting & marketing P&L.
  • Played critical role turning DraftKings from startup to global leader in Daily Fantasy Sports.

President

YTZ.com
Toronto
01.2007 - 12.2012
  • Started as employee 1, built team of 30.
  • Increased annual revenues from $3 M to $30 M.
  • Profitably spent $100 M generating leads across 10+ digital verticals.
  • Developed global CPA zeroclick domain monetization network

Affiliate Marketing Director & Media Manager

Net Present Services
Toronto
01.2004 - 12.2026
  • Managed 200+ global casino and sportsbook affiliates
  • Created marketing strategy for multiple casino brand
  • Profitably spent $1.5 M per year generating casino leads in email, website, mail and print.
  • Managed team of 5 media buyers and affiliate managers.

Pharmaceutical & Medical Sales Representative

Schering Pharmaceuticals & Bard
Toronto
01.2000 - 12.2003
  • 2002 Pharmaceutical Representative of the Year - Ontario / Atlantic Canada.
  • Sold complex medical devices to Surgeons in downtown Toronto Hospitals. In office and in surgery.

Education

Bachelor of Science - Biochemistry / Chemistry

University of Western Ontario
London, ON
09.1996 - 04.2000

Skills

    Lead Generation

undefined

Timeline

CMO

Cross Route Media
01.2019 - 10.2023

VP Marketing

Spine Media
01.2018 - 12.2018

Director of Digital & International Marketing

DraftKings
01.2013 - 12.2017

President

YTZ.com
01.2007 - 12.2012

Affiliate Marketing Director & Media Manager

Net Present Services
01.2004 - 12.2026

Pharmaceutical & Medical Sales Representative

Schering Pharmaceuticals & Bard
01.2000 - 12.2003

Bachelor of Science - Biochemistry / Chemistry

University of Western Ontario
09.1996 - 04.2000

Similar Profiles

CREATE PROFILE
Jared PalmerMarketing Professional