Karim Mradmi
Darlinghurst
Summary
Seasoned General Manager with proven track record of success in retail management. Polished in maintaining budgets, analytical and diligent professional committed to improving operational efficiency and maximizing profitability. Successfully lead and mentor high-performance teams. Facilitate dynamic turnaround in performance across multiple brands & businesses in retail fashion, and cosmetics. Innovative professional with 15 years of expertise in management level roles.
Overview
17
17
years of professional experience
Work History
CEO
PetO
06.2023 - 12.2023
- Achieved company growth by implementing strategic plans and streamlining operations
- Improved organizational structure by reallocating resources and redefining roles for greater efficiency
- Developed a high-performance executive team culture for improved productivity and efficiency
- Drive operational efficiencies, improved cash flow, and deliver continuous profitability and working capital improvements
- Identified new revenue generation opportunities to maximize bottom-line profitability.
General Manager ANZ
The Body Shop Australia
03.2020 - 06.2023
- Develop and execute annual budgets, drive sales, and address adverse trends, while managing corporate expenditures
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately
- Provide guidance and mentorship to the team, fostering a collaborative and results-oriented work environment to achieve personal growth
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
Retail Director
The Body Shop Australia
09.2017 - 03.2020
- Leading retail operations to drive profitability through a balance of commercial, strategic, people and customer centric focused initiatives
- Boosted sales performance by implementing innovative merchandising strategies and visual displays
- Oversee property strategy, and leasing opportunities to ensure execution of financial plans
- Maximized store profitability with effective budgeting, cost control, and revenue generation tactics
- Enhanced customer satisfaction through exceptional service and staff training programs.
Country Manager
Specialty Fashion Group
09.2016 - 05.2017
- Lead all retail operations to execute brand strategy and ensure customer experience is maintained
- Managed cross-functional teams to ensure seamless operations and drive business objectives
- Optimized resource allocation, enhancing operational efficiency and reducing costs
- Led the successful launch of new products in local markets, driving revenue growth and brand recognition
- Implement, and execute key initiatives to drive brand strategy and maximize group sales ad overall EBITA.
Group Franchise Brand Manager
Cotton on Group
06.2014 - 09.2016
- Building, developing, and replicating stronger COG brand structures across 7 brands
- Accountable for delivering brands' KPI' s, profitability, and margin forecasts to maximize stores/brands contribution
- Building balanced ranges that maximise sales and minimise markdown
- Achieve budgeted sales and margin through continuous review of performance, market opportunities and product trends
- Working closely with country brand / license managers to increase brand's profitability & overall EBITA.
Global Body Brand Manager
Cotton on Body
06.2013 - 06.2014
- Building a world class & unified sales force, and enhancing brand recognition by developing and executing targeted marketing campaigns
- Oversee brand expansion, drive product sourcing and marketing initiatives to boost sales and footfall while ensuring adherence to company and store standards
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts
- Improved staff productivity through training, new product development and implementation of sales tools
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
Country Manager Asia
Cotton on Group
06.2010 - 06.2013
- Increased market share by developing and implementing effective sales strategies
- Identify, develop, and continually improve business processes to allow for greater organisational efficiencies and growth
- Managed and mentored the retail team to achieve sales budgets, fostering a culture of continuous learning, while effectively manage new openings and store relocations
- Managed cross-functional teams to ensure seamless operations and drive business objectives
- Developing growth business plans to increase turnover sales, meet financial objectives and maintain EBIT targets.
T-Bar National Retail Manager
Cotton on Group
08.2006 - 06.2010
- Oversee the implementation of company-wide sales initiatives and develop local partnerships to complement company objectives
- Ensure sales budgets, sell throughs, and wage budgets are achieved while instilling accountability and ownership of the the business results
- Increased sales by implementing effective merchandising strategies and optimized store layouts
- Managed inventory control, ensuring optimal stock levels for in-demand products and reducing excess merchandise
- Improved customer satisfaction through proactive engagement, attentive service, and efficient problem resolution.
Education
MBA Finance & Business Administration -
Hawaii Pacific University
01.2003
BBA Finance & Business Administration -
Al Akhawayn University
01.2001
Skills
- Strategic planning and execution
- Operational Excellence
- Talent Development
- Crisis Management
- Financial Acumen
- Corporate Governance
- Stakeholder management
- Strategic Visioning
- Effective Decision Making
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
CEO
PetO
06.2023 - 12.2023
General Manager ANZ
The Body Shop Australia
03.2020 - 06.2023
Retail Director
The Body Shop Australia
09.2017 - 03.2020
Country Manager
Specialty Fashion Group
09.2016 - 05.2017
Group Franchise Brand Manager
Cotton on Group
06.2014 - 09.2016
Global Body Brand Manager
Cotton on Body
06.2013 - 06.2014
Country Manager Asia
Cotton on Group
06.2010 - 06.2013
T-Bar National Retail Manager
Cotton on Group
08.2006 - 06.2010
MBA Finance & Business Administration -
Hawaii Pacific University
BBA Finance & Business Administration -
Al Akhawayn University
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