Summary
Overview
Work History
Education
Skills
Languages
Certification
Additional Information
Timeline
Generic

Laura Uribe Velasquez

San José, Costa Rica

Summary

Dynamic sales leader with proven success at Hotel Margaritaville Beach Resort, adept in customer relationship building and territory management. Excelled in driving revenue growth through strategic sales initiatives and key account expansion. Skilled in sales presentations and teamwork, consistently exceeding sales targets. Achieved significant market penetration, enhancing brand visibility and client satisfaction.

Overview

21
21
years of professional experience
1
1
Certification

Work History

International & Corporate Sales Manager

Hotel Margaritaville Beach Resort
02.2019 - Current
  • Organized successful corporate events to increase brand awareness and generate new leads.
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
  • Created detailed reports on sales performance metrics, highlighting areas requiring attention or action from senior management.
  • Analyzed market trends to identify new business opportunities for company expansion.
  • Grew businesses by adopting market expansion strategy to serve different customer needs.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.
  • Increased corporate sales by developing and implementing effective sales strategies.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Worked closely with product development teams to ensure alignment between offerings and client needs.
  • Coordinated recruitment efforts for high-potential candidates to continuously strengthen our team''s capabilities.
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Organized promotional events and interacted with community to increase sales volume.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Held meetings with director to identify techniques to overcome sales obstacles.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Identified trends in customer marketplaces to develop valuable solutions.
  • Reduced expenses by effectively negotiating contractor prices, terms, and service agreements.
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements.
  • Managed high-performing sales teams, fostering professional growth and achieving team goals.
  • Launched cross-selling initiatives across departments resulting in additional revenue streams for the company.
  • Developed rapport with international suppliers and collaborated with factories to develop, design and select product for retail stores.
  • Conducted regular performance evaluations for sales staff, identifying areas for improvement and setting challenging objectives.
  • Assisted in budget planning for the department, ensuring efficient allocation of resources towards priority initiatives.
  • Accomplished sales goals and boosted revenue through product knowledge and customer relationship management.
  • Negotiated lucrative deals with key clients, securing long-term contracts and driving revenue growth.
  • Exceeded annual sales targets with a rigorous focus on strategic account management.
  • Monitored competitors'' activities closely to stay ahead in the market and capitalize on emerging opportunities.
  • Collaborated with marketing teams to develop targeted campaigns for increased lead generation.
  • Maintained open lines of communication within the sales team, promoting collaboration and idea sharing.
  • Conducted market research to identify customer needs and preferences.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed accounts to retain existing relationships and grow share of business.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Implemented systems and procedures to increase sales.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Visits, calls, presentations, and event organization, including fam trips for corporate companies, in collaboration with DMCs, airlines, and tour operators.
  • Represent the hotel at events, training sessions, and meetings both local and internationally.
  • Participation in sales calls, trade shows, familiarization trips (fam trips), inspections, and training sessions for travel agents both local and internationally.
  • Active participation with Futuropa, Convention Bureau, and Acoprot, events, local & international, trade shows, and meetings.

Tour & Travel Latinamerican Sales Manager

Westin Playa Conchal
07.2008 - 10.2018
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Attended industry events and conventions to expain sales opportunities.
  • Evaluated performance against goals and implemented appropriate development plans.
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
  • Created compelling presentations that highlighted product features/benefits to potential clients while addressing their pain points directly.
  • Organized promotional events and interacted with community to increase sales volume.
  • Visits, calls, presentations, and event organization, including fam trips for corporate companies, in collaboration with DMCs, airlines, and tour operators.
  • Represent the hotel at events, training sessions, and meetings both local and internationally.
  • Participation in sales calls, trade shows, familiarization trips (fam trips), inspections, and training sessions for travel agents both local and internationally.
  • Active participation with Futuropa, Convention Bureau, and Acoprot in events, international fairs, trade shows, and meetings.

Sales Assistant & Reservations Manager

Grupo Islita
02.2003 - 05.2008
  • Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
  • Processed transactions accurately while maintaining a high level of customer service.
  • Increased sales by building strong customer relationships and providing excellent service.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Assisted customers with prompt and polite support in-person and via telephone.
  • Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
  • Collaborated with team members to achieve a cohesive and efficient store environment.
  • Participated in ongoing training to stay updated on current products, promotions, and industry trends.
  • Customer service, sales strategies, support, follow-up for the sales team, and staff training.

Education

Title Inglés Conversacional -

Colegio Universitario De Alajuela
Alajuela

High School Diploma -

Colegio Centro Evangelístico, Bachillerato Por Mad
MEP
04.2005

Skills

  • Teamwork, Proactive, Goal Achievement, Effective Communication, Adaptability, Professional Ethics, Mental Health, Continuous Learning, Customer Service, Customer Relationship Building, Sales Presentations, Solution selling, Leads Prospecting, Competitive Research, Problem-Solving, Attention to Detail

Languages

English
Upper intermediate
B2

Certification

  • Certified ISO 9001 - Hotel Punta Islita
  • Profitable Sales Training
  • Customer Service
  • Trust International Sales
  • Inn Suite Training
  • Sales Courses on Marriott International
  • Sales Platform, Opera Training, Cvent, HPN, Hotel Planner, Theneo.

Additional Information

Use of Teams, Zoom, Google Meet as training methods for travel agents and corporate meetings.

Timeline

International & Corporate Sales Manager

Hotel Margaritaville Beach Resort
02.2019 - Current

Tour & Travel Latinamerican Sales Manager

Westin Playa Conchal
07.2008 - 10.2018

Sales Assistant & Reservations Manager

Grupo Islita
02.2003 - 05.2008

Title Inglés Conversacional -

Colegio Universitario De Alajuela

High School Diploma -

Colegio Centro Evangelístico, Bachillerato Por Mad

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Laura Uribe Velasquez