Marcelo Camacho

· Assisted businesses and individuals in creating and managing advertising campaigns on the Amazon platform.

· Collaborated with clients to identify target audiences and set campaign objectives.

· Selected appropriate ad formats and placements to maximize effectiveness.

· Analyzed campaign performance data to optimize results and improve return on investment .

· Managed advertising campaigns across Amazon platforms optimizing performance and maximizing ROI.

· Analyzed campaign data and metrics to provide actionable insights and improve client strategies.

· Joined Capital One in 2020 as a Fraud Transaction Analyst Monitored customer accounts for suspicious activity and investigated suspected fraud cases.

· Reviewed transactional data and analyzed patterns to identify potential fraud.

· Contacted customers to verify transactions or alert them to possible fraudulent activity.

· Ensured prompt and accurate resolution of fraud cases, protecting both customers and the company.

· Analyzed transaction data to identify and flag potentially fraudulent activities, resulting in a decrease in chargebacks.

· Collaborated with cross-functional teams to design and enhance anti-fraud strategies.

Assist in identifying problems and defining project scope for process improvements in banking.

· Support data collection and basic analysis of current banking processes (e.g., transaction times, account errors).

· Help identify root causes of issues using Six Sigma tools and assist in creating process flow maps.

· Contribute to the development, testing, and implementation of process improvements, and support monitoring efforts to ensure sustainability.