Experienced Professional with a Passion for Impact. As a seasoned professional, I bring a data-driven mindset and unwavering commitment to achieving goals. My enthusiasm for learning and teaching aligns seamlessly with the dynamic corporate and entrepreneurial landscapes. My success is rooted in qualities such as empathy, self-reliance, resilience, and determination.
Overview
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Certification
Work History
Business School Dean
Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT)
01.2023
As the Business School Dean at Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT), I have the privilege of overseeing a dynamic portfolio of programs
Our offerings stand at the pinnacle of excellence, significantly contributing to ULACIT’s reputation as a respected institution
Here’s an overview of my role within each career path: Management Program: Guiding future leaders through strategic thinking and effective decision-making
Accounting: Nurturing financial acumen and ethical practices
Business Bilingual: Empowering students with language proficiency and cross-cultural competence
Economy: Equipping learners to navigate complex economic landscapes
Marketing and Communications: Fostering creativity and strategic communication
Digital Animation and Design Careers: Cultivating artistic talent and technical expertise
Postgraduate Programs: Enriching professionals’ knowledge and skills for career advancement
Key Achievements: Program Suite Transformation: Spearheaded a suite of distinguished programs, elevating ULACIT’s reputation for excellence in management, accounting, bilingual business, economics, marketing, communications, digital animation, design, and over ten prestigious postgraduate offerings
Strategic Implementation: Devised and executed a strategic plan, aligning program quality and relevance with the evolving demands of the corporate, innovation, and entrepreneurial sectors
Notably, initiatives like Technovation have driven impactful change
Global Collaboration: Championed the development of ambitious COIL projects, fostering international collaboration and knowledge exchange with leading global universities
This has significantly enhanced research and educational impact
Student Experience Enhancement: Successfully boosted postgraduate student satisfaction from 51% to over 80%, as evidenced by the latest Net Promoter Score (NPS) assessment
Our commitment to continuous improvement ensures a transformative student experience.
Executive Director
Universidad Politécnica Internacional Costa Rica
03.2020
As the Executive Director at Universidad Politécnica Internacional Costa Rica, I spearheaded an exceptional academic and administrative experience
Here’s a closer look at my impactful contributions: Innovative E-Learning: I revolutionized our e-learning platform, empowering students to transcend perceived limitations
Additionally, I facilitated a parallel online experience for our sister institution in Panama City
Strategic Leadership: As the overseer of the entire academic unit, I catalyzed new revenue streams and spearheaded research and development efforts
Our unique educational products reflect our commitment to excellence
Quality Extension Mechanism: I conceptualized and implemented a professional and academic extension mechanism, ensuring adherence to our organization’s high standards of quality and sustainability
Global Collaborations: By initiating and nurturing strategic alliances with institutions in the United States, Spain, Panama, Chile, and beyond, I significantly expanded our course offerings and enriched our academic portfolio.
Director Center of Innovation & Technology Transfer (CIT - ULACIT)
Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT)
11.2019
As the Director of the Center of Innovation & Technology Transfer (CIT) at Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT), I implemented several impactful strategies to elevate the educational experience
Here are actionable steps based on best practices and research: Enhance Quality Instruction: Consider scaling up quality instruction by offering prerecorded lessons or conducting live virtual classes
This approach ensures broader reach and flexibility for diverse learners
Facilitate Differentiated Instruction: Implement computer-adaptive learning to tailor content to individual student needs
Provide live one-on-one tutoring to address specific challenges and enhance personalized learning
Expand Practice Opportunities: Create ample opportunities for students to apply their skills in real-world scenarios
Practical experience is invaluable for mastery
Increase Engagement: Utilize interactive technologies such as videos, games, and simulations
Engaging content fosters deeper understanding and retention
Collaborate with Industry: Maintain strong ties with business partners to ensure program relevance
Industry insights drive curriculum enhancements
Monitor and Evaluate: Regularly assess program effectiveness through data-driven evaluation
Use insights to make informed decisions and refine offerings
Leverage Emerging Technologies: Stay abreast of the latest educational technologies
Explore how innovations like AI, AR/VR, and adaptive learning can be integrated into your programs for enhanced learning outcomes.
Director of Research and Entrepreneurship (Innovation Hub)
Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT)
02.2019
As the Director of Research and Entrepreneurship at Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT), I spearheaded initiatives that transformed our ecosystem
Here are actionable steps to foster innovation and success: Expand Global Partnerships: Collaborate with universities and industry partners worldwide
Exchange knowledge, share best practices, and create a vibrant network
Leverage Technology: Utilize digital platforms for virtual entrepreneurship camps and engaging competitions
Reach a broader audience beyond physical boundaries
Impact Research Focus: Conduct and publish research that measures the impact of entrepreneurship programs on students and the community
Data-driven insights drive improvement
Diversify Funding Streams: Explore avenues such as grants, sponsorships, and strategic partnerships
Secure additional funding to fuel research and entrepreneurial activities
Alumni Engagement: Tap into the expertise of alumni entrepreneurs
Their mentorship and networking support benefit current students
Dynamic Curriculum: Integrate the latest trends in entrepreneurship and innovation into the curriculum
Keep it relevant, adaptive, and forward-thinking
Empower Student Ventures: Support student-led ventures through incubation programs
Provide access to resources, mentorship, and expert guidance
Showcase Success Stories: Amplify program outcomes through media channels
Attract potential students and partners by sharing inspiring success stories.
Founder, President & Chair
PIELSEGURA COSMETICA ARTESANA RL
06.2016
Personal Care, organic, vegan & hand made artisan products.
Chief Executive Officer
La República
10.2012
Guided a robust team of over 400 dedicated professionals, I ensured our information and advertising operations remained cutting-edge and authentic as we embraced the digital revolution
With a proactive approach, I led the charge against the tide of technological change, swiftly adapting to meet the evolving needs of our clients and audience
My global oversight extended to key locations, including Seattle, Quintana Roo/Mexico, Chicago, and across South America, where I evaluated and supervised operations
This culminated in the strategic acquisition and rapid deployment of a state-of-the-art, $40M high-tech printing press, setting a new industry benchmark for efficiency and innovation.
Senior Technical Consultant
Instituto Interamericano de Cooperación para la Agricultura (IICA)
02.2004
Conducted a comprehensive audit and designed innovative industrial operations at IICA’s production facility, focusing on a range of consultative due diligence topics to optimize performance and compliance.
Chief Operating Officer
La República
09.2002
As a strategic leader, I orchestrated the operational framework of our company, directing key units such as production, commercial printing sales, and customer service
My leadership was instrumental in establishing clear objectives and surpassing annual financial targets through meticulous cost accounting and resource optimization
Leveraging Lean-Six Sigma methodology and agile sprint designs, I addressed challenges and spurred growth in real-time, fostering unparalleled teamwork within the printing industry.
Retail Commercial Director
Chicago Sun-Times
09.2000
As a co-author and integral member of the implementation team, I contributed to the strategic sales plan that fortified our position as a leader in single copy sales throughout the greater Chicago metro area
Guiding a robust team of over 500 members, we propelled America’s 5th largest newsprint publication to new heights
We achieved a 2% increase in net circulation sales by pioneering over 6,000 new points of sale, thanks to our innovative approach to 1:1 sales meetings
I oversaw the CRM protocol and commercial monitoring system, ensuring optimal performance and customer engagement
Our team launched targeted ‘retail’ campaigns in collaboration with major companies like BP Amoco, 7 Eleven, Quiznos, Subway, Starbucks, Dunkin’ Donuts, Chicago Auto Show, and Walmart, featuring the Chicago Sun-Times
These campaigns were meticulously crafted to align with each business partner’s unique brand, enhancing stakeholder value.
Finance & Distribution Manager
La República
03.1997
Strategically designed, executed, and managed comprehensive new distribution networks, revolutionizing the country’s distribution channels to optimize performance
My leadership resulted in a significant reduction of expenses, exceeding $800K, while simultaneously launching innovative campaigns that emphasized our commitment to quality service and introduced a diverse portfolio of new products
Fostered a culture of open communication with distribution agents, enhancing the perception of quality and empathy, which was pivotal in achieving a 2% monthly sales increase in rural areas during the 99-00 fiscal period
Spearheaded a remarkable 13% revenue increase year over year through 2000, demonstrating effective growth strategies
Directed the allocation and oversight of a $150K budget for the development of a groundbreaking application, which successfully replaced the existing CRM system, streamlining the management of prospects and clients
Implemented customer-centric initiatives that boosted customer retention rates by 12%, driving consistent and sustained growth over two consecutive fiscal years.
Education
Doctor of Philosophy - PhD - Business Managment- Corporate Direction & innovation
Technologic Institute of Costa Rica - TEC
11.2021
Bacllicher, Ingeniería Industrial -
ULACIT
03.2027
Entrepreneurship in Emerging Economies - Business Administration and Management, Entrepreneurship
Harvard Business School
12.2020
Master's / Business Administration - Banking, Corporate, Finance
ULACIT
01.2003
Bachelor of Business Administration (BBA) - International Business/Trade/Commerce
ULACIT
01.2003
C1 - FLUID, Writing and verbal communication skills. -
Centro Cultural Costarricense Norteamericano
01.1999
Skills
Operations Management
Productivity Improvement
Team Leadership
Contingency Planning
Work Flow Design
Logistics Management
Youth Empowerment
Delegation
Goal Oriented
Financial Analysis
Strategic Thinking: I excel in communication-based negotiation and creating win-win scenarios During my tenure at the Sun-Times, one of the largest US news media outlets in Chicago, I demonstrated expertise in navigating complex situations
Goal-Oriented Approach: My track record includes reflective analytics and decision-making With a customer-centric mindset, I’ve consistently driven exponential benefits As a leader at La República, Costa Rica’s premier professional news source, I fostered impactful outcomes
Empowerment and Innovation: At ULACIT, I pioneered entrepreneurship and innovation programs These initiatives empowered students, enhancing their skill development and career progression
Continuous Improvement: I championed strategic initiatives focused on innovation and scalability across various disciplines at ULACIT My commitment to ongoing improvement ensures lasting impact
Crestcom BPM -1 year leadership incubator covering all the practical competencies of leadership including how to build a team, how to inspire innovation, how to orient toward results, how to become customer centric and how to motivate others., Crestcom International, 04/2015, 04/2016
Project Management Professional (PMP), PMI Rochester, In process
The Five-Step Creative Process, LinkedIn
Product Innovation for Product Managers, LinkedIn
Data Science Foundations: Data Engineering, LinkedIn
Entrepreneurship in Emerging Economies, Harvard Business School
Publications
The Forgetting Curve in Entrepreneurship: Decaying Learning Benefits of Past Entrepreneurial Experience” Small Business Economics - February 19, 2024
Convierta Sus Ideas en Negocios Reales” Vida & Éxito - October 9, 2023
Un Gran Trabajo” Vida y Éxito - July 4, 2023
Decretos del Arroz y la Ausente Negociación Política Hacia el Cambio” Periódico La República - January 3, 2023
La Educación y Formación en el Emprendimiento” Periódico La República - December 7, 2022
El Momento Justo y Necesario para Retomar la Senda y Reconectar Nuestra Educación Tras el ‘Apagón’” Periódico El Financiero - March 11, 2022
Nuestra Crisis en el Segmento Educativo Requiere de una Vigorosa y Renovada Política Pública” Periódico El Financiero - December 19, 2021
La Educación del Futuro Requiere de Perpetuidad, Audacia en la Innovación y Coherencia en las Buenas Prácticas” Periódico Extra - September 30, 2021
The Impact of Financial Bootstrapping Techniques on Perceived Performance: An Empirical Analysis of Costa Rican SMEs” International Journal of Business Environment - May 6, 2021
Experience as a Catalyst of Export Destinations: The Ambidextrous Connection Between International Experience and Past Entrepreneurial Experience” International Business Review - October 29, 2020
Financial Bootstrapping Among Costa Rican Small Businesses: An Exploratory Study” TEC Empresarial - January 7, 2020
Export Diversity and the Relevance of Different Forms of Market Experience” Inderscience Publishers - February 19, 2019
Timeline
Business School Dean
Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT)
01.2023
Executive Director
Universidad Politécnica Internacional Costa Rica
03.2020
Director Center of Innovation & Technology Transfer (CIT - ULACIT)
Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT)
11.2019
Director of Research and Entrepreneurship (Innovation Hub)
Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT)
02.2019
Founder, President & Chair
PIELSEGURA COSMETICA ARTESANA RL
06.2016
Chief Executive Officer
La República
10.2012
Senior Technical Consultant
Instituto Interamericano de Cooperación para la Agricultura (IICA)
02.2004
Chief Operating Officer
La República
09.2002
Retail Commercial Director
Chicago Sun-Times
09.2000
Finance & Distribution Manager
La República
03.1997
Doctor of Philosophy - PhD - Business Managment- Corporate Direction & innovation
Technologic Institute of Costa Rica - TEC
Bacllicher, Ingeniería Industrial -
ULACIT
Entrepreneurship in Emerging Economies - Business Administration and Management, Entrepreneurship
Harvard Business School
Master's / Business Administration - Banking, Corporate, Finance
ULACIT
Bachelor of Business Administration (BBA) - International Business/Trade/Commerce
ULACIT
C1 - FLUID, Writing and verbal communication skills. -
Docente e Investigador at Instituto Centroamericano de Administración Pública (ICAP)Docente e Investigador at Instituto Centroamericano de Administración Pública (ICAP)
Docente En Nivel Secundario at Ministerio de Educación, Cultura, Ciencia y Tecnología de la Provincia del ChacoDocente En Nivel Secundario at Ministerio de Educación, Cultura, Ciencia y Tecnología de la Provincia del Chaco
Profesora de Practicas Docentes Primaria IES RECRE at Ministerio de Educación , Ciencia y Tecnología de CatamarcaProfesora de Practicas Docentes Primaria IES RECRE at Ministerio de Educación , Ciencia y Tecnología de Catamarca