MARIA ALEXANDRA ACOSTA LORIA
San José
Summary
Experienced marketing and advertising professional with a proven track record of developing and implementing successful marketing strategies. Skilled in team management, brand building, and driving customer engagement. Proficient in utilizing digital marketing tools, optimizing content organization, and improving campaign performance.
Overview
4
4
years of professional experience
Work History
Account Executive
Ideas MCW
10.2023 - 05.2024
- Content Management: Implemented a content management system that improved digital resource organization, increasing team efficiency.
- Performance Monitoring: Established metrics to evaluate content effectiveness, enabling real-time adjustments.
- Hiring and Procurement:
- Optimized hiring processes, reducing selection time by 30%.
- Negotiated with vendors to reduce costs by 15%.
Marketing Manager
FIDEIMAS
06.2021 - 10.2022
- Market Analysis: Conducted industry studies to identify opportunities and trends, supporting strategic decision-making.
- Audience Segmentation: Developed customer profiles based on demographic and behavioral data, optimizing marketing campaigns.
- Digital Platforms:
- Led the integration of digital tools to improve internal communication and project collaboration.
- Automated repetitive tasks, boosting team productivity.
- E-commerce Content Integration:
- Enhanced product descriptions and visual content, increasing conversion rates by 20%.
- Applied SEO strategies, improving search engine visibility.
Brand Executive
Grupo Marta
04.2020 - 03.2021
- Data Analysis and Content Planning:
- Utilized predictive analytics tools to anticipate consumer trends and behaviors, enabling proactive strategy adjustments.
- Developed content calendars, ensuring consistency and efficiency in publishing.
- Marketing Proposals and Event Logistics:
- Created innovative marketing proposals, increasing client acquisition by 25% during events.
- Organized and executed logistics for events that enhanced brand visibility and received positive feedback.
Education
Bachelor's Degree - Advertising
Universidad Americana de Costa Rica (UAM)
01.2017
Skills
- Digital campaign management
- Data analysis using Google Analytics
- SEO and SEM strategies
- Proficient in Salesforce and HubSpot
- Leadership in team dynamics
- Analytical problem-solving
- Clear communication
- Project execution
- Data-driven decision making
Languages
Spanish: Native
English: Advanced
Timeline
Account Executive
Ideas MCW
10.2023 - 05.2024
Marketing Manager
FIDEIMAS
06.2021 - 10.2022
Brand Executive
Grupo Marta
04.2020 - 03.2021
Bachelor's Degree - Advertising
Universidad Americana de Costa Rica (UAM)
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