Massiel Alfaro
Heredia,Costa Rica
Summary
Dynamic professional with a proven track record at Pure Storage, excelling in customer onboarding and business intelligence. Successfully enhanced customer success through strategic collaboration and innovative reporting. Skilled in crisis management and CRM software, I consistently drive impactful results and foster strong relationships to elevate brand reputation and engagement.
Overview
2026
2026
years of professional experience
Work History
Onboarding Coordinator
Pure Storage
01.2023 - 04.2025
- Regularly evaluated onboarding processes to identify improvement areas.
- Collaborated with cross-functional teams to create strategies enhancing customer success.
- Implemented customer feedback loops into product development workflows.
- Designed complex reports using SQL Server Reporting Services for detailed analysis.
Marketing Manager
Perfec-Tone
02.2020 - 01.2023
- Monitored website performance metrics to enhance engagement and reduce bounce rates.
- Analyzed market trends to identify growth opportunities and inform pricing strategies.
- Collaborated with internal teams on product launches and advertising initiatives.
- Cultivated relationships with industry influencers to boost brand visibility.
- Developed innovative promotional ideas to drive sales increases.
- Assisted in creating pricing strategies that balanced profit maximization with customer loyalty.
Reputation Manager
BALLS.co
- Developed and sustained corporate image, brand identity, and reputation.
- Achieved Trustpilot score of 4.5 after improving from 1.2.
- Produced innovative collateral to communicate strategies and meet public relations objectives.
- Coordinated comprehensive recovery project across Operations, including Amazon Fulfilment, Customer Service, and Social Media.
Education
Bachelor of Science - Computer Science
UoPeople
Pasadena01-2025
Brand Management
University of London
Skills
- Business Intelligence
- Documentation Management
- Customer relationship management
- CRM software
- Account management
- Customer onboarding
- Crisis management
Languages
English
First Language
Spanish
Proficient (C2)
C2
Timeline
Onboarding Coordinator
Pure Storage
01.2023 - 04.2025
Marketing Manager
Perfec-Tone
02.2020 - 01.2023
Bachelor of Science - Computer Science
UoPeople
Reputation Manager
BALLS.co
Brand Management
University of London
Similar Profiles
Kaleo ValdoKaleo Valdo
Technical Services Intern at Pure StorageTechnical Services Intern at Pure Storage
Biplove PoudelBiplove Poudel
Senior Enterprise Sales Representative at Pure StorageSenior Enterprise Sales Representative at Pure Storage
FILIPE ASCENSAOFILIPE ASCENSAO
Senior Financial Analyst at Pure StorageSenior Financial Analyst at Pure Storage