Community organization
Mauricio Delgado Badilla
Marketing Operations, Casino Operations, Project Management
San José,G
Summary
I will contribute to your organization with my 25+ years of gaming experience across multiple fields (casino, sportsbook, bingo, and pay-per-head), along with expertise in marketing, sales and project management. I´ve been part of product rollouts, brand management and the development and execution of marketing strategies. Outgoing project manager with experience overseeing multiple tasks and managing employees successfully. Hardworking professional committed to providing outstanding customer service and assistance.
Overview
15
15
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Casino Operations Coordinator
Betcris.com
3 2021 - 2 2024
- Reported directly to the Chief Operations Officer and served as the main liaison and product owner between Betcris and the casino providers across Latin America: Mexico, the Dominican Republic, Guatemala, Honduras, Nicaragua, Panamá, Ecuador, Peru, Chile, and Brazil
- Achieved consistent double-digit growth year over year until my departure, with increases of +55% (2021), +30% (2022), and +42% (2023)
- Liaised with casino providers through account managers and facilitated legal and compliance tasks essential for new product launches, including due diligence processes, commission payments, technical issue resolution, contract negotiations, product integrations, and educating customer support and marketing staff on new casino game categories, promotions, and tournaments.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Entered data, generated reports, and produced tracking documents.
Marketing Operations Coordinator
Betcris.com
10.2020 - 03.2021
- Supported the Chief Commercial Officer in an interim role during a critical transition period that involved a redeployment of the marketing team to different roles within the organization, aligned with the business priorities
- This included facilitating communication and collaboration between teams in Costa Rica and Ecuador, guiding and coaching marketing personnel as they adapted to their new roles, and providing support to ensure a smooth transition.
- Monitored digital analytics data, using insights gained from web traffic patterns to make informed decisions about online advertising placements and messaging strategies.
Marketing Projects Coordinator
Betcris.com
10.2018 - 10.2020
- Led the launch and creation of a new loyalty program from scratch in a record time of 10 months
- The launch of the new program resulted in improved results in customer perception of the program, compared with the previous one.
- Implemented data-driven decision-making processes to optimize campaign performance and ROI.
Administrative Manager
Ola Azul (Betonline.ag)
05.2017 - 10.2018
- Established the office infrastructure from inception to cater to the staff and visiting executives from the corporate headquarters in Europe
- My responsibilities included full-cycle staff recruitment, fostering a positive corporate culture, developing standard operating procedures (SOPs) for the daily operations, vendor management, employee coaching and cultivating relationships with key stakeholders
- In general, I conducted the operations to support 4 executives and 12 people among the technical staff.
- Supervised staff and delegated tasks to maintain positive, productive administrative operations.
Digital marketing consultant
self employed
02.2015 - 04.2017
- I undertook several freelance projects with diverse responsibilities
- Notable engagements include enhancing a hotel's social media management and overall digital presence, resulting in improved industry-specific portal rankings over a two-month period
- I also played a pivotal role in crafting a brand concept for a new sports betting company, Betluckys.ag
- Managed the social media presence of a renowned artist (painter), developed business plans and created a sales strategy for a gaming information portal
- I also contributed to market research efforts aimed at enhancing a network of boxing portals associated with a sports betting company
- At AvsBsports.eu, I was introduced to SCRUM as a project management methodology, igniting my keen interest in Agile methodologies
- In collaboration with the company's UX Designer, I played a role in conceptualizing the application, identifying elements and processes to optimize the sales flow in the mobile application, which I subsequently communicated to senior management
- Additionally, my involvement in this startup extended to developing a new sport betting platform, initially focusing on the MVP's mobile version
- I curated and generated all necessary content for the mobile application, including advertising communications, legal documentation, webpage content and the affiliate program section.
Operations Consultant
Newbingobilly.ag
07.2013 - 02.2015
- I led initiatives to enhance the payment processing system, ensuring a top experience for both the casino and bingo clientele
- I also contributed to modernizing the aging IT infrastructure and throughout this period, I provided mentorship to staff and helped with the recruitment of specialized personnel for various functions, including SEO experts, social media video creators and website developers
- I supported affiliate marketing endeavors and coordinated mass mailing campaigns to drive engagement and growth.
Marketing Project Manager
Organico Soft
07.2011 - 06.2013
- Held the position of Marketing Project Manager at Orgánico Soft, the marketing division of SportsBetting.com, for 6 months before the company was acquired by BetOnline.ag
- In this role, I served as the liaison between the IT and Development Departments and the Marketing Division
- My responsibilities at Orgánico Soft included helping to establish the Marketing Department from scratch, developing best practices for marketing operations, implementing project management procedures, and facilitating the migration of the flagship brand to a new interface
- Additionally, I managed day-to-day deliverables of advertising campaigns and other marketing initiatives, contributed to social media campaign conceptualization and execution.
- Oversaw consistent brand messaging across all channels, reinforcing company identity and values.
Brand Project Manager
Bond Enterprises (Superbook.com)
07.2006 - 03.2008
- At Superbook.com, a 'cash cow' under the Bond Enterprises brand portfolio, I held a role in managing and revitalizing the website
- I collaborated closely with the Chief Marketing Officer and relaunched and helped with the redesign of the brand's website
- I played a key role in coordinating similar projects across sister brands within the organization.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Education
Associate of Arts - Business Administration, English, Philosophy
Universidad De Costa Rica, Universidad Latina
San José, Costa Rica 05.2001 -
Scrum Master And Product Owner Certifications -
May 2021
San José, Costa Rica 05.2001 -
Skills
English (fluent)
References
- Fernando Garita, CEO, Betsul.com
- J. D. Duarte, CEO, Betcris.com
- Carlos Soto, COO, Betcris.com
Certification
SCRUM master
Interests
Timeline
SCRUM product owner
05-2021
Marketing Operations Coordinator
Betcris.com
10.2020 - 03.2021
SCRUM master
01-2020
Marketing Projects Coordinator
Betcris.com
10.2018 - 10.2020
Administrative Manager
Ola Azul (Betonline.ag)
05.2017 - 10.2018
Digital marketing consultant
self employed
02.2015 - 04.2017
Operations Consultant
Newbingobilly.ag
07.2013 - 02.2015
Marketing Project Manager
Organico Soft
07.2011 - 06.2013
Brand Project Manager
Bond Enterprises (Superbook.com)
07.2006 - 03.2008
Associate of Arts - Business Administration, English, Philosophy
Universidad De Costa Rica, Universidad Latina
05.2001 -
Scrum Master And Product Owner Certifications -
May 2021
05.2001 -
Casino Operations Coordinator
Betcris.com
3 2021 - 2 2024
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