Melissa De Ona

• In charge of building the SEO services processes and team.
• Built an SEO framework to deliver results.
• Results achieved include:
• 10X organic traffic to blog
• 70% increase in non-profit revenue
• Work includes:
• Technical optimizations:
• Website crawls
• Website audits
• On-going review of Google Search Console and third party tools for crawling and indexing issues
• Site architecture
• URL structure
• Technical and code issues
• Design implications on SEO efforts
• Internal linking & external linking strategy
• Redirects
• Broken links
• Canonicals
• Robots.txt
• XML Sitemap
• HTML Sitemap
• Page speed optimization (work with the development team to implement)
• Mobile usability (work with the development team to implement)
• Page Experience (work with the development team to implement)
• Core Web Vitals (work with the development team to implement
• On-page optimization:
• URL structure
• Title tags
• Meta descriptions
• Header tags
• Image optimization
• Keyword research
• Competitive analysis
• Content recommendations
• Internal & external linking
• Broken links
• Schema markup
• Page speed optimization (work with the development to implement)
• Mobile usability (work with the development to implement)
• Page Experience (work with the development to implement)
• Core Web Vitals (work with the development to implement)
• Content optimization
• Content strategy
• Content briefs
• Targeted keyword research
• SERP intent analysis and classification
• Review of content drafts
• Optimization of content drafts
• Publishing and final optimization of content
• Data analysis to make data-driven optimization recommendations, including analyzing Google Analytics, Google Search Console & user behavior tools such as Hotjar.
• Review and set up events and conversion tracking on Google Analytics via Google Tag Manager.
• Meet with clients on a bi-weekly basis for status updates and check-ins.
• Meet with the team for status updates, check-ins, client budgets, and project planning.
• Collaboration with other project managers, development team, content team, and client teams for smooth implementation of SEO recommendations.

• Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
• Collaborated with cross-functional teams to ensure seamless integration of marketing efforts.
• Improved lead generation by designing and implementing email marketing campaigns.
• Partnered with sales teams to develop cohesive strategies that aligned with overall business objectives.
• Coached junior team members on best practices, contributing to their professional growth within the organization.
• Spearheaded influencer partnerships, expanding brand reach and boosting audience engagement.
• Increased brand visibility by developing and executing comprehensive digital marketing strategies.
• Implemented effective PPC campaigns, driving significant increases in traffic and conversions.
• Monitored competitor activities, staying informed of industry trends and best practices for continuous improvement.
• Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.
• Enhanced customer engagement through targeted social media campaigns and content creation.
• Led a team of marketing professionals to deliver high-quality digital initiatives for optimal results.
• Optimized website performance and user experience through strategic SEO implementation.
• Conducted market research to identify new opportunities and inform strategic decision-making.
• Leveraged MailChimp to implement email campaigns and monitor performance.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Improved website visibility through development and implementation of SEO strategies.
• Fostered strong relationships with external agencies, vendors, and partners to ensure successful collaboration on joint projects.
• Analyzed key performance indicators, continually refining tactics for maximum effectiveness.
• Ensured consistent messaging across all channels by overseeing creative development processes.
• Planned and executed web, SEO, database marketing and social media advertising campaigns.

• Managed cross-functional teams for successful SEO projects, resulting in increased organic search visibility.
• Developed and executed link-building strategies to improve domain authority, resulting in higher search engine rankings.
• Analyzed competitors'' strategies and adapted best practices for a competitive edge in organic search results.
• Developed comprehensive keyword research to improve content optimization, driving higher search engine rankings.
• Defined clear KPIs and reported on the success of SEO efforts through regular tracking and analysis of key metrics.
• Increased website traffic by implementing effective SEO strategies and analyzing user behavior.
• Coordinated with web developers to ensure optimal site architecture from an SEO perspective, resulting in faster load times and improved crawlability.
• Educated internal teams on the importance of SEO best practices, fostering a culture of collaboration towards shared goals.
• Monitored Google Analytics data regularly to track progress of implemented SEO tactics and make necessary adjustments.
• Conducted thorough website audits to identify areas for improvement, leading to enhanced user experience and site performance.
• Managed budgets for SEO projects, ensuring resources were allocated efficiently for maximum impact on business goals.
• Optimized on-page elements such as metadata, header tags, and internal linking structures for improved search engine indexing.
• Collaborated with content writers to develop high-quality, SEO-friendly articles, contributing to overall website authority.
• Conducted regular content audits to identify gaps and opportunities for improvement, leading to a more comprehensive and engaging user experience.
• Maintained knowledge of latest industry trends and algorithm updates, ensuring continued effectiveness of SEO techniques employed.
• Implemented technical SEO enhancements including schema markup and sitemap updates to facilitate better crawling and indexing by search engines.
• Utilized various tools such as Google Search Console, SEMrush, Ahrefs, and Moz Pro for data-driven decision-making in optimizing SEO efforts.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
• Worked with development team to properly implement SEO best practices on newly developed code.
• Reported regularly to managers on project budget, progress, and technical problems.
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
• Tracked project and team member performance closely to quickly intervene in mistakes or delays.

• With Vontera, I worked on two projects, the first one and the most ambitious one was setting up an SEO office in Costa Rica for Healthy.org
• For this project I was the CEO's right hand in the office setup, hiring, training and managing the team
• We were starting with setting up a link building team in Costa Rica
• On the Healthy.org project I was in charge of: Office Management, Staffing and human resources tasks, Creating training guides, Training staff, Developing processes guides, Suggesting changes for improving the link building tool, Creating content recommendation documents
• On August 2019 the Healthy.org project was shut down but Vontera kept me hired as an independent consultant to help out with another project they were involved with
• Specifically I helped them with Physician marketing, my tasks included: Reviewing physician's websites and making recommendations to improve both their SEO and user experience, Coordinating PPC campaigns (these were outsourced to another agency), Creating process guides

My services as a freelance SEO consultant include but are not limited to:

• Comprehensive SEO audits to identify and rectify technical issues, improve website structure, and optimize on-page elements.
• Keyword research strategies to target high-traffic, low-competition keywords.
• Content strategy.
• Content briefs.
• Content review & editing.
• On-page optimization.
• Link-building strategy.
• Website monitoring and performance analysis.
• Data analysis to craft SEO strategies.
• Google Analytics and Google Tag Manager event and conversion set up.
• Traffic behavior analysis for CRO recommendations.
• Project management.
• Collaboration with other teams.
• Local SEO.
• E-commerce optimization.

• Throughout the years, I fulfilled the following roles: Social Media Manager, Project Manager, Website QA, Accounts Executive, Sales, SEO Analyst, Link Building, Content Marketing Director, Google Analytics Executive, Community Manager, PPC Manager, Office Manager, Human Resources Manager
• During my almost 8 years having Marketing Nomads with Marketing Nomads, I have developed myself as a robust marketing strategist with an emphasis in SEO
• I have also been in charge of project management of marketing campaigns, from SEO to Dev, Social Media and Design

• Provided customer service in the reservations department

• Employed as a process executive in the project management department
• I was in charge of client relations as well as negotiations and relations with different government institution officials to expedite processes

• Company Overview: International Disney Program
• Held the position of Front Desk Clerk at the hotels Saratoga Springs and Old Key West Resort
• International Disney Program