Michael Ellsworth

- Led a small team of SEO Directors. One for content, one for SEO strategy and implementation, one for commercial news (Google News), on for backlink building, and the other for Technical SEO. I oversaw everything SEO related.

- Primarily worked on ActionNetwork.com and VegasInsider.com and was able to build up million dollar sportsbook keywords. Current focus is building out the Casino side of the business.

• Devised and led the complete SEO strategy and playbook for websites that you might recognize: EmpireStakes.com, BetOhio.com, BetArizona.com, BetKansas.com among others
• All turned into multi-million dollar websites and massive successes for the Gambling.com Group brand
• I developed the playbook for these websites and all future State specific websites will adopt this strategy - such as BetMassachusetts.com
• Led complete SEO strategy on RotoWire.com, Bookies.com, Gambling.com/us, Gambling.com/ca, among others
• I've managed all teams but currently head up RotoWire.com
• I also currently head up the Partnerships with companies like McClatchy (think MiamiHerald.com) and devise the complete organic strategy for betting and casino content
• I'm the overall head SEO in the USA going directly up against companies like Catena, Better Collective and XLMedia

• Led the complete SEO strategy for SportsbookReview.com and other properties
• I left after the sale to iTech Media for $50,000,000
• During my time at SBR I gained #1 positions for million dollar keywords like Sportsbooks, Best Sportsbooks, Online Sportsbooks, Best Betting Sites, Betting Sites
• Etc
• Organic page one notables included NFL Odds, NBA Odds, MLB Odds, NHL Odds, NFL Picks, NBA Picks, MLB Picks, NHL Picks, etc