Michael Mascia
Astoria
Summary
Dynamic Sales Executive with experience in both the acquisition and retainment side of the sales cycle. Offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
Work History
Account Manager
Hilti North America
Brooklyn
- Leading global supplier of top-tier technical products for the large scale construction industry
- Manage all Concrete & Masonry technical product sales, orders, deliveries and inventory in Brooklyn region
- Provide sound technical direction and recommendations to engineers, contractors, construction managers and architects undertaking major construction projects in Brooklyn area
- Review, analyze and assess problematic cast-in-place structural concrete and masonry field conditions -identify solutions utilizing Hilti applications
- Solicit and track customer feedback from product end users in field
- Conduct product AV presentations, sales pitches, product demonstrations, and informational seminars for Hilti's innovative concrete and masonry product line
- Achieved 130% of 2016 sales target, ranked as Hilti's #1 Brooklyn Sales Account Manager for 2016 (of 5 account managers), and #5 of 75 Hilti reps in the New York Tri-State Area.
Event consultant
- Bomb Lager - Structured sales and marketing initiatives for emerging craft beer in tri-state market
- Hired sales reps, implemented internal forms, created routes and key account base of customers to present to prospective distributors
- Magners Irish Cider - Developed field marketing team for Magners in NYC Managed hiring, training and payroll for team of 20 brand ambassadors as well as created network of events and promotions around New York City
- Leblon Cachaca - Developed marketing team for Brazilian liquor, Leblon Cachaca in NYC and Long Island
- Managed hiring, training and payroll for team of 30 brand ambassadors
- Maintained 2 promotional vehicles in markets
- Pop2Life - Hired as fulfillment manager managing packages of 500+ VIP, contest winners & celebrity clients
- Coordinated travel, accommodations, logistics and experiences for client iHeartRadio's national events
- Ms
- Dorseys Kitchen- Developed marketing plan and promotional campaign to kickoff startup gourmet culinary business
- Grew product sales steadily over 6 month period to build business to expand to a brick and mortar restaurant and catering facility.
Account Manager
AT&T - Remote
12.2022 - Current
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations
- Oversaw sales forecasting, goal setting and performance reporting for all accounts
- Contacted regular and prospective customers to explain product features and solicit orders
- Directed sales support staff in administrative tasks to help sales reps close deals
- Created proposals for new and repeat customer business transactions
- Organized joint sales calls with current customers and outside vendors
- Negotiated prices, terms of sale and service agreements
- Effectively led seasoned team of partner managers and account coordinators.
Sales Executive
AT&T - Remote
12.2021 - 11.2022
- Acquisition 2
- Analyzed past sales data and team performance to develop realistic sales goals
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close
- Researched sales opportunities and possible leads to exceed sales goals and increase profits
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products
- Established and maintained positive relationships with vendors to determine product availability and quality.
Sales Executive
Evercam - Northeast
05.2021 - 12.2021
- SaaS Sales - Consultative, solution-based and customer-centric sales process
- Construction Tech & AI
- Introduced new construction software platform to Northeast U.S
- Market
- (NY,NJ,PA,OH,MI,MD,IN)
- Grew revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close
- Established enterprise agreements with major key accounts such as Turner Construction, Skanska, Whiting-Turner & Structure Tone
- Sourced 3rd party channel partners around the country to provide specific HD cameras to job sites in different markets
- Proficient at generating leads and converting into campaigns using Linkedin Sales Navigator, ZoomInfo, Reply.io, ConstructConnect & Zoho CRM.
Regional Sales Manager
TEAM Enterprises, Pilsner Urquell
09.2017 - 03.2020
- 1 of 5 brand experts in the U.S
- Focusing on the legacy of Pilsner Urquell, managing sales, marketing & distribution in the Northeast (NY,NJ,CT,PA,MA,DC)
- Conduct direct sales in NYC market and trained regional distributors and MillerCoors teams throughout Northeast region
- Manage multiple budgets for local markets and regional markets
- Trained sales teams, bar staffs and presented to events on history of Pilsner Urquell along with proper beer etiquette
- Worked with distributor & MillerCoors sales teams to penetrate target accounts and reach supplier incentives
- Set up regional trips to umbrella distributors focusing on crew drives, sponsored events, target account visits, distributor meetings and educational dinners to grow distribution
- Conduct local activations and event sponsorships to educate consumers.
Michael Mascia Brand Consultant
New York
11.2011 - 04.2015
Marketing Manager
Monster Energy
New York
10.2009 - 11.2011
- At leading California based energy beverage company
- Conceptualized and implemented interactive marketing events to expand imprint to key 18-35 year-old demographic for Monster Energy Drinks
- Oversaw the East Coast launch of 6 new Monster SKUs, expanding the product line in the Tri State area from two varieties to eight
- Arranged and coordinated partnerships with major parades an events in the tri state area
- Ran dedicated outside marketing team of 20 to 25 brand ambassadors and fleet of 3 Monster Energy promotional vehicles..
Sales Representative
Manhattan Beer Distributors
Brooklyn
09.2008 - 10.2009
- For major NYC area wine, beer and spirits distributor
- Managed 3 bourgeoning territories in Williamsburg, Greenpoint and Bushwick, running sales, marketing and promotions
- Achieved top 10 rank out of 232 competing sales representatives in multiple categories (“General Distribution”, “Multiple Distribution Accounts”, “# of New Accounts Opened” and “Total Sales by Unit”) in first 8 months as a salesman
- Achieved sales increase of 118% over assigned volume for featured brand Coors Light, and increase of 40% over assigned volume for overall business targets.
Education
Bachelor of Arts - Public Relations
Hofstra University
09.2003 - 05.2007
Skills
Softwareundefined
Certification
OSHA: 10hr Safety Certification
Timeline
Account Manager
AT&T - Remote
12.2022 - Current
Sales Executive
AT&T - Remote
12.2021 - 11.2022
Sales Executive
Evercam - Northeast
05.2021 - 12.2021
Regional Sales Manager
TEAM Enterprises, Pilsner Urquell
09.2017 - 03.2020
Michael Mascia Brand Consultant
11.2011 - 04.2015
Marketing Manager
Monster Energy
10.2009 - 11.2011
Sales Representative
Manhattan Beer Distributors
09.2008 - 10.2009
Bachelor of Arts - Public Relations
Hofstra University
09.2003 - 05.2007
Account Manager
Hilti North America
Event consultant
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