INTERNATIONAL SALES
Natalia Vargas Arias
Marketing, Analytics And B2B Profesional
San Jose,SJ
Summary
A multi-passionate individual, focus on making companies and individuals grow their business though insightful brand creation and strong relationships. Vast Experience with all Analytical tech tools.
Resilient Digital Strategist 10-year background in project management, communications and marketing. Expertise in brand development, interactive content and community engagement. Results-oriented professional committed to effectively building loyalty and long-term relationships with clients.
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Executive Purchaser
SELINA HOTELS
Remote
01.2022 - Current
- Conduct vendor evaluations to source and select FF&E (Furniture, Fixtures & Equipment) suppliers for Selina during the hotel development process, ensuring alignment with Selina's strict design demands and international standards.
- Participated in 5 different development projects in 3 different countries.
- Place purchase orders and proactively monitor order fulfillment, ensuring timely delivery of FF&E items and resolving any supply issues or delays that may arise. Deliver Expenses reports.
- Manage corporate budgets effectively to maximize results while adhering to design requirements and international Designs standards set by Selina.
- Negotiate pricing, payment terms, and handle all purchasing-related accounting with suppliers and vendors in Costa Rica, Mexico, and Panama.
- Collaborate closely with regional Design teams to deliver captivating design experience that sets high standard for Selina's target audience.
- Communicated frequently with stores and vendors to manage orders and verify revisions on purchase orders
- Determined lowest possible cost, factoring in quality, and reliability and negotiated favorable contracts
- Solved diverse supply chain problems involving numerous sources, logistics, and scheduling factors
Affiliate Marketing Manager
Revenue Planet GBS Data
Remote
09.2020 - 12.2021
- Created analytics using Power BI to drive insights and identify growth opportunities for four network brands. Developed KPIs for strategic development of new online product. Handled new Product from zero clients to 5000 in one year.
- Managed online marketing for new website, display advertising, optimizing landing pages, targeting audiences, and executing effective email campaigns.
- Expanded affiliate channels, negotiating and securing online display marketing spots for increased product visibility.
- Improved user experience (UX) through use of analytical software tools like Hotjar, Voluum, Semrush, and Google Ads, Google Analytics.
- Led negotiations and budgeting with online advertisers, developing result-driven strategies to generate traffic for new websites.
- Created strategic monthly planning for email marketing and promotions to generate engagement for our US/CA and Europe Clients.
- Managed budget allocation and resource utilization to maximize marketing ROI
Online Marketing and Business Consultant
FREELANCE
Remote
10.2018 - 09.2020
- Developed complete business plans and Marketing strategies for new and existing business. Clients Include Hospitality and Tourism companies such Walking Tree Travel ( US) Nosara Civic Association ( CR) The Gardens Hotel (CR), Crypto Traders/ Binance (US) and P&G (CR).
- Applied performance data to evaluate and improve operations. Design analytics models, Communication Strategies, fundraising and marketing content to reach out to each clients target audience.
- Evaluated situations and delivered targeted solutions using various tools and resources. Tools used to make delivery included Tableau, Power BI and Salesforce. Created powerful content to bring new clients to business.
- Devised processes to boost long-term business success and increase profit levels. For each Client, I was able to reach annual goals or target goals. Example 25K for NCA, 120K for Gardens Hotel.
- Performed as consultant for startup business in areas of marketing, logistics, and training to various behavioral healthcare service professionals
- Developed complete business plans and operational strategies for new and existing business
Account and Analytics Exective for SaaS
VIVO ENT
San Jose
07.2017 - 11.2018
- Managed and developed 18 international accounts for API and SaaS software products, fostering strong client relationships.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Led strategic planning for new and existing software products, driving innovation and growth for clients.
- Oversaw branding and content creation for international events, including newsletters, social media, and interviews. Participated in Client fairs (London 2018)
- Created intelligence reports and business proposals to attract prospects and strengthen partnerships.
- Collaborated closely with development teams to facilitate API integrations and provide client support.
- Developed and enhanced QA processes to ensure correct functionality of software.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks
Key Client Specialist
3M Commecial Solutions Division
Costa Rica
01.2016 - 07.2017
- • Manage sales projects with 3M distributors, convertors, and end users, utilizing Pencil Selling Techniques and conducting quality scientific trials across a diverse product portfolio worth 300K US monthly
- • Prospect and secure business contracts and sales routes to achieve sales goals.
- • Serve as the primary point of contact for industry leaders, CEOs, brand managers, and corporate clients, including banks, government entities, and private companies. • Sales Category Manager: Collaborate with Project Directors to create and ensure project specifications align with quality requirements. Engage clients of all sectors to my brands.
- • Maintain and update CRM databases, generate monthly sales reports, and analyze point of sales behavior.
- • Provide training and materials to support post-sales activities and ensure optimal product outcomes.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks in a high pressure environment.
- Cultivated interpersonal skills by building positive relationships with others
Market Analytics Executive
Kantar World Panel
San Jose
07.2013 - 05.2015
- Create, manage, and deliver market analytics across six countries in the region CAM. ( Costa Rica, Panama, Nicaragua, Guatemala, El Salvador and Honduras)
- Achieve annual sales goal of over $100,000 for data analytics products. Prepare client proposals, suggest budgets and cost estimates, and successfully close deals.
- Interpret technological data systems and generate client presentations and reports to aid in planning and decision-making for brand category managers and trade specialists of high-end regional clients (e.g., Mondelez International, Bimbo, Kimberly Clark, and 3M).
- Negotiate international contracts with partners, maintaining and expanding new accounts and services in Central America. Successfully closed online data sales in Argentina, Colombia, and Brazil.
- Conduct market research to identify innovation opportunities and strategic market insights for clients from diverse cultures and backgrounds, including local SMEs.
Education
BBA - International Marketing
Universidad Latina De Costa Rica
San Jose 01.2010 - 06.2014
Graduate Diploma - Business Intelligence
Tecnologico De Costa Rica
Costa Rica 06.2016 - 06.2017
Erasmus EU Exchange Program - Commnication Design
Politecnico Di Milano
Italy 01.2009 - 01.2010
Skills
Key Account Management
undefinedInterests
ARTIFICIAL INTELLIGENCE
INNOVATION
TECHNOLOGY
SUSTAINABILITY
CREATIVE WRITING
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
NEVER GIVE UP, EVEN WHEN GIVING UP SEEMS TO BE THE ONLY CHOICE
NV PARKS
Timeline
Executive Purchaser
SELINA HOTELS
01.2022 - Current
Affiliate Marketing Manager
Revenue Planet GBS Data
09.2020 - 12.2021
Online Marketing and Business Consultant
FREELANCE
10.2018 - 09.2020
Account and Analytics Exective for SaaS
VIVO ENT
07.2017 - 11.2018
Graduate Diploma - Business Intelligence
Tecnologico De Costa Rica
06.2016 - 06.2017
Key Client Specialist
3M Commecial Solutions Division
01.2016 - 07.2017
Market Analytics Executive
Kantar World Panel
07.2013 - 05.2015
BBA - International Marketing
Universidad Latina De Costa Rica
01.2010 - 06.2014
Erasmus EU Exchange Program - Commnication Design
Politecnico Di Milano
01.2009 - 01.2010
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