Nícolas Cartín Reyes
Digital Strategist & Full Stack Web Developer
La Unión
Summary
Multidisciplinary entrepreneur and full-stack developer with proven experience in digital marketing, account management, and e-commerce strategy. Proven track record of managing 80+ B2B accounts, increasing customer satisfaction, and driving 20%+ YoY growth through technology, SEO/SEM, and paid media. Skilled in Laravel, React, PHP/MySQL, and CMS platforms, and certified in AI Product Management and Digital Marketing. Founder of Hablemos de MMA, a hybrid content and commerce brand serving Costa Rica’s martial arts community.
Overview
14
14
years of professional experience
25
25
Certifications
5
5
Languages
Work History
Web Developer & Digital Marketing Expert
Grupo Inmarca - Freelance
03.2022 - Current
- Designed and launched grupoinmarca.com and marbellacr.com, delivering responsive, SEO-optimized websites tailored to brand storytelling and product visibility.
- Currently developing nossocr.com, a WordPress-based e-commerce platform for Grupo Inmarca’s local brand, integrating WooCommerce, custom product listings, and localized UX.
- Engineered and maintained landing pages and web applications using React, Laravel, Python, MySQL, PHP, and AJAX.
- Implemented SEO strategies that secured first-page Google rankings for 10+ targeted keywords across multiple domains.
- Created cross-channel campaigns (email, social, e-commerce) with an average ROI of 3.5x, driving measurable engagement and sales.
- Used GitHub for version control and collaborative development, ensuring code quality and streamlined deployment.
- Specialized in landing page optimization and conversion-focused design, enhancing user engagement and lead generation.
- Leveraged Hostinger’s Shopify-based builder for dynamic, mobile-friendly layouts and product showcases.
Senior Representative – Customer Operations / Account Management
3M (SIBG & CBG)
02.2022 - Current
- Manage 80+ B2B accounts across USAC, improving client satisfaction and retention by 15%.
- Streamlined order management processes using Salesforce, SAP, and Mocha (COMS), reducing order cycle time by 20%.
- Designed and delivered the 5-Star Training program and SharePoint knowledge base, enhancing team productivity by 60%.
- Partnered with cross-regional teams to implement process optimization projects with measurable cost savings.
- Member of the training content team, responsible for creating and optimizing training content and processes for onboarding and continuous learning.
- Member of the SharePoint development team, in charge of optimizing and updating the USAC SharePoint.
- Member of the Service Automation 3.0 SME team, responsible for updating and helping the team with automation processes and updates.
Founder / Content Creator / Web Developer
Hablemos de MMA
01.2021 - Current
- Designed and launched hablemosdemma.com, a Shopify-based website with a fully integrated blog and e-commerce functionality tailored to MMA fans in Latin America.
- Built a digital community of 15K+ followers through technical and sports journalism, covering events like TNX 725, Lux 054, and Mandarina Fights.
- Produced cross-platform multimedia campaigns, increasing engagement by 35% across Instagram, TikTok, and YouTube.
- Created promotional flyers, product catalogs, and video content; optimized SEO listings to boost conversion rates by 25%.
- Registered as a minor sports goods retailer, establishing a formal retail presence in Costa Rica.
- Demonstrated expertise in trilingual copywriting, SEO/SEM, Shopify development, content creation, and community management.
- Skilled in professional photography, interviewing, and video podcast production for brand storytelling and athlete coverage.
Data Analyst & Digital Support
Carvana
05.2021 - 02.2022
- Conducted data analysis and performance tracking to optimize digital customer experience.
- Enhanced automated SMS workflows, reducing manual intervention by 40%.
Interpreter & Coach
Cyracom/Voiance
01.2019 - 04.2021
- Delivered professional interpretation in business, medical, and legal settings for US clients.
- Mentored and trained 20+ new interpreters.
Team Lead – Software Support
TEK Experts
01.2012 - 12.2016
- Supervised team providing support for HP asset management software, including Debugging, deployment, testing, and customization.
- Oversaw payroll, recruitment, and training for 10+ employees.
Education
Diploma - Business Administration
Tecnológico de Costa Rica (TEC)
11.2025
Diploma - Web Design & Full Stack Development
Universidad Fidélitas
10.2025
Software Engineering - undefined
Universidad Fidélitas
01.2016
Advertising Design - undefined
Universidad Americana (UAM)
01.2014
Skills
- Web Development: HTML5, CSS3, JavaScript (React, Vuejs), PHP, Python, Laravel, MySQL, AJAX, jQuery, Nodejs, Bootstrap 5, Blade Templates, Eloquent ORM, MVC Architecture
- Digital Marketing: SEO (on-page/off-page), SEM, Google Ads, Meta Ads, automation workflows, email marketing, product positioning, branding, social media strategy
- CMS & E-commerce: WordPress (Elementor), WooCommerce, Shopify, Hostinger, Wix, Blogger, custom PHP/MySQL platforms
- Analytics Tools: Google Analytics, Hotjar, SEMrush, Ahrefs, Facebook Catalog, AI-driven content optimization tools
Certification
AI Product Management Specialization – Duke University (2024)
Timeline
Web Developer & Digital Marketing Expert
Grupo Inmarca - Freelance
03.2022 - Current
Senior Representative – Customer Operations / Account Management
3M (SIBG & CBG)
02.2022 - Current
Data Analyst & Digital Support
Carvana
05.2021 - 02.2022
Founder / Content Creator / Web Developer
Hablemos de MMA
01.2021 - Current
Interpreter & Coach
Cyracom/Voiance
01.2019 - 04.2021
Team Lead – Software Support
TEK Experts
01.2012 - 12.2016
Diploma - Web Design & Full Stack Development
Universidad Fidélitas
Software Engineering - undefined
Universidad Fidélitas
Advertising Design - undefined
Universidad Americana (UAM)
Diploma - Business Administration
Tecnológico de Costa Rica (TEC)
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