PABLO RAMÍREZ
Visual Designer | Graphic & Motion Designer | Illustrator
San José Sabana Norte.
Summary
Visual Designer with 5+ years of experience delivering brand-consistent, system-driven visual solutions for corporate, digital, and campaign environments. Proven ability to interpret brand books, apply visual standards, and ensure clarity and consistency at scale across presentations, infographics, banners, and digital assets. Strong visual judgment to determine what aligns and what does not with each brand’s identity, combined with hands-on execution in fast-paced, multi-stakeholder environments.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Visual Designer / Graphic & Motion Designer
Global Packaging Group
12.2022 - Current
- Design and adapt visual assets strictly aligned with brand books and established visual guidelines.
- Ensure visual unity, consistency, and clarity across packaging, campaigns, and institutional materials.
- Analyze layouts, typography, colors, and imagery to validate brand compliance and visual correctness.
- Perform visual corrections and refinements to guarantee alignment with each brand’s graphic language.
- Apply structured diagramming of text and images to improve readability and communication effectiveness.
Graphic Designer / Motion Graphic Designer
Mutante LTDA
03.2017 - 01.2020
- Executed visual assets following client brand books, style guides, and predefined design systems.
- Designed layouts for digital campaigns, branding, retail materials, corporate presentations, and infographics.
- Applied strong criteria in color usage, typography, spacing, and composition to maintain brand integrity.
- Created static and animated content for social media, advertising, and web platforms.
Freelance Visual & Motion Designer
Self-employed
03.2014 - 10.2022
- Delivered brand-aligned visual solutions for clients across multiple industries.
- Designed presentations, illustrations, motion assets, and social media materials following existing visual systems.
- Maintained consistency and coherence across deliverables while respecting established brand identities.
Education
Design Fine Arts - Design
University of Costa Rica
Skills
- Visual hierarchy
- Visual correction
- Quality control
- Infographics
- Rapid sketching
- Conceptual drawing
- Anatomy
- Perspective
Illustration And Visual Fundamentals
- Rapid sketching and conceptual drawing
- Strong foundation in anatomy, perspective, composition, and proportion
- Manual and digital illustration techniques
- Character and background design following defined guidelines
- Iconography aligned with brand systems
Tools And Software
Adobe Photoshop, Adobe Illustrator, Figma, After Effects, Cinema 4D, PowerPoint, Word, Excel (basic content input), Digital drawing tablets, Asset optimization workflows
Education And Professional Training
Design Studies – Visual & Interactive Design (Coursework Completed), University of Costa Rica, Visual design fundamentals, Interactive Design, Color theory, Anatomy & drawing, Composition & perspective
Timeline
Visual Designer / Graphic & Motion Designer
Global Packaging Group
12.2022 - Current
Graphic Designer / Motion Graphic Designer
Mutante LTDA
03.2017 - 01.2020
Freelance Visual & Motion Designer
Self-employed
03.2014 - 10.2022
Design Fine Arts - Design
University of Costa Rica