Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Paula Álvarez

Digital Marketing Specialist
Alajuela,Costa Rica

Summary

Dynamic Digital Marketing Specialist with a proven track record in programmatic advertising, campaign trafficking, and performance optimization. Expertise in managing high-volume digital campaigns across display, social, and search channels, complemented by advanced proficiency in DV360, Campaign Manager 360, and data visualization tools. Known for meticulous attention to detail in campaign pacing and a strong ability to deliver measurable results within fast-paced global environments. Committed to leveraging data-driven strategies to enhance campaign effectiveness and drive business growth.

Overview

5
5
years of professional experience
4
4
Certifications
2
2
Languages

Work History

Campaign Operations Specialist

Kepler Group
05.2024 - Current
  • Trafficked and monitored a large portfolio of digital campaigns across programmatic, display, social, and search platforms.
  • Developed expertise in DV360 and Campaign Manager 360, resolving technical issues, implementing tracking pixels, and ensuring campaign accuracy.
  • Utilized Datorama for performance reporting and visualization, delivering actionable insights to clients and internal stakeholders.
  • Created and maintained SOPs and process documentation, improving team efficiency and operational consistency.
  • Conducted training sessions and onboarding for new colleagues, sharing best practices in trafficking, troubleshooting, and campaign optimization.
  • Produced daily and monthly performance reports, recommending strategic changes to optimize pacing and achieve KPIs.
  • Achieved 100% pacing accuracy across campaigns, ensuring on-time delivery and full budget utilization.

Sr. Marketing Associate

Amazon, Whole Foods
12.2022 - 01.2024
  • Partnered with Program Management to support the launch of 150+ new Whole Foods stores in the U.S. and expansion of services across 300+ existing stores.
  • Configured stores and services for ZIP code coverage, enhancing customer accessibility and experience on the Amazon Whole Foods site.
  • Coordinated monthly marketing campaign implementations with the Costa Rica team, aligning with stakeholders across regions.
  • Produced monthly KPI reports to measure campaign effectiveness and inform optimization strategies.

Human Resources Coordinator

Amazon
05.2022 - 12.2022
  • Supported the launch of the HR department in Costa Rica as part of the first operational wave.
  • Collaborated with global Program Managers to adapt and standardize HR processes for LATAM operations.
  • Documented new procedures to ensure accuracy, scalability, and consistency across payroll, scheduling, and vacation management.
  • Partnered with LATAM countries to align processes with local operations and improve employee experience.

Client Set-up Senior Associate

Western Union
11.2021 - 04.2022
  • Managed high volumes of client profile creation and updates for financial institutions under strict SLAs.
  • Ensured data accuracy and compliance while handling sensitive client information.
  • Delivered consistent performance in a fast-paced, detail-oriented environment, supporting front office operations.

Selling Partner Support Associate

Amazon
02.2021 - 08.2021
  • Provided specialized support to Amazon sellers, resolving account management issues, shipping incidents, and fulfillment problems (Amazon FBA and third-party logistics).
  • Investigated and resolved cases involving damaged products, inventory discrepancies, and warehouse pickup requests, ensuring seller operations remained uninterrupted.
  • Handled high-volume inquiries across multiple channels, delivering timely and accurate solutions under strict SLAs.
  • Collaborated with internal Amazon teams and third-party carriers to coordinate resolutions for delivery delays, product returns, and logistics requests.
  • Recognized for strong problem-solving skills, adaptability, and the ability to perform under high-pressure situations while maintaining service quality.


Customer Service Representative

Amazon
07.2020 - 02.2021
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
  • Responded to customer requests for products, services, and company information.

Education

Advertising Degree - Digital Communications And Media

Universidad Latina De Costa Rica
Costa Rica
09-2026

Community Management & Social Media Certification - Social Media Marketing

Universidad Creativa
Costa Rica
01.2023

Skills

  • Campaign Management & Trafficking: DV360, Campaign Manager 360, Amazon DSP, Meta Ads, LinkedIn Ads, Yahoo Ads

  • Data Analysis & Visualization: Datorama, KPI reporting, performance dashboards

  • Programmatic Advertising & Paid Media: Display, Social, Search, Audience segmentation, Optimization strategies

Websites

Certification

Campaign Manager 360 Certification – Google Digital Academy (Skillshop), 2025

Timeline

Campaign Operations Specialist

Kepler Group
05.2024 - Current

Sr. Marketing Associate

Amazon, Whole Foods
12.2022 - 01.2024

Human Resources Coordinator

Amazon
05.2022 - 12.2022

Client Set-up Senior Associate

Western Union
11.2021 - 04.2022

Selling Partner Support Associate

Amazon
02.2021 - 08.2021

Customer Service Representative

Amazon
07.2020 - 02.2021

Advertising Degree - Digital Communications And Media

Universidad Latina De Costa Rica

Community Management & Social Media Certification - Social Media Marketing

Universidad Creativa

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Paula ÁlvarezDigital Marketing Specialist