Prisca Idrissa
Toronto,Canada
Summary
Experienced Bilingual French Marketing Manager with a track record of success in multi-channel marketing, content strategy fostering relationships. Skilled in developing brand partnerships, negotiating with media vendors, and analyzing campaign performance to maximize ROI. Passionate about building and maintaining strong client relationships to drive business success.
Overview
6
6
years of professional experience
Work History
Media Solutions Manager for Estée Lauder Companies
Decoded Advertising
2022.08 - Current
- Spearheaded an exclusive 360 partnership with Vox Media at the Sundance Festival, positioning La Mer at the forefront of an affluent audience.
- Maintained strong relationships with key clients through regular communication and providing tailored solutions to meet their specific needs.
- Championed the adoption of industry best practices within the organization, elevating overall performance standards.
- Developed go-to-market strategies and media plans informed by rich consumer/industry insights with a focus on performance.
Account Manager for Sunwing and SellOff Vacations
EssenceMediaCom
2021.09 - 2022.09
- Increased client satisfaction by building strong relationships and anticipating client needs.
- Negotiated significant added value media with partners, resulting in a 30% decrease in overall media costs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
Marketing Manager
Flashfood
2018.01 - 2021.09
- Developed and implemented an influencer marketing strategy, generating a +4.5 lift in brand awareness and a 34% improvement in CPM and CPC.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Education
Certificate - Growth Marketing
Growclass
Toronto03.2020
Certificate - Digital Marketing
Brainstation
Toronto11.2018
Bachelor of Arts - Psychology
York University
Toronto07.2015
Skills
- Relationship Management
- Data Analytics
- Partnership Development
- Strategic Planning
- Marketing and Advertising
- Brand Management
- Project Management
- Customer Retention Strategies
Languages
English, French
Native language
Timeline
Media Solutions Manager for Estée Lauder Companies
Decoded Advertising
2022.08 - Current
Account Manager for Sunwing and SellOff Vacations
EssenceMediaCom
2021.09 - 2022.09
Marketing Manager
Flashfood
2018.01 - 2021.09
Certificate - Growth Marketing
Growclass
Certificate - Digital Marketing
Brainstation
Bachelor of Arts - Psychology
York University
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