Rebeca Benavides Villalobos
Summary
Commercial and sales executive with 20+ years of experience driving growth, transformation, and executive engagement across Latin America. My career spans Big Four consulting, enterprise technology sales and implementation, and regional leadership, with deep expertise in SaaS, enterprise applications, digital transformation, customer experience, and complex deal strategy.
I bring a strong track record of leading regional teams, shaping high-value opportunities, building trusted C-level relationships, and turning business challenges into technology-driven outcomes. I have worked across multi-country and multicultural environments, leading go-to-market strategy, pipeline growth, strategic negotiations, major implementations, and business expansion across retail, consumer goods, manufacturing, and banking.
Most recently, I led Oracle’s Applications business for Central America, overseeing the full SaaS and on-premise portfolio while driving regional growth through strategic deal execution, customer engagement, and team leadership. Earlier in my career, I held leadership roles at Deloitte and Hewlett Packard Enterprise, leading digital transformation, customer experience, SAP implementations, and cross-functional delivery initiatives across international markets.
Executive MBA graduate from INCAE Business School and recognized in HITEC 50 2024 among influential technology leaders across Latin America, Spain, and Portugal.
Overview
2024
2024
years of professional experience
1
1
Certification
Work History
Senior Sales Manager - Oracle Apps Portfolio
Oracle de Centroamérica S.A
01.2024 - 2026
- Led Oracle applications team for Central America, overseeing Oracle's comprehensive applications portfolio, including both SaaS and on-premise solutions.
- Defined and executed regional strategies to strengthen customer engagement, expand pipeline, and drive revenue growth.
- Developed and implemented negotiation strategies to secure deals closure and favorable contract terms.
- Partnered with customers and executive stakeholders to strengthen account strategies, support decision-making, and identify growth opportunities.
- Drove closing strategies for high-value deals, driving regional growth and market expansion.
- Aligned sales, pre-sales, consulting, partners, and leadership teams to build momentum, manage complexity, and mature opportunities across the sales cycle.
Sales Representative of the Top Retail Accounts
Oracle de Centroamérica S.A
01.2021 - 01.2024
- Managed a portfolio of top retail accounts across Latin America, including some of Oracle’s most strategic customers with revenues exceeding $1B.
- Built and strengthened executive relationships between Oracle and key customer stakeholders to expand opportunities and support long-term account growth.
- Developed account strategies focused on identifying business needs, positioning Oracle solutions, and advancing strategic sales opportunities.
- Organized and facilitated tailored marketing events aimed at strengthening relationships with customers.
- Drove business development within the retail sector by aligning Oracle’s technology solutions with customer priorities and growth objectives.
Senior Manager -Leader of SAP Customer Experience
Deloitte
2021 - 01.2021
- Led the go-to-market strategy for Deloitte’s SAP Customer Experience portfolio across Latin America.
- Brought together strategy, analysis, and creative problem-solving to develop practical and innovative solutions for different customers.
- Managed large international teams delivering major technology implementations across different countries.
- Supported key clients and target accounts through projects focused on marketing, commerce, and customer experience for Enterprise accounts.
Manager of SAP Customer Experience Team
Deloitte
2016 - 01.2021
- Played a key role in building and shaping Deloitte’s SAP Customer Experience practice in LATAM as a new and growing capability.
- Led the development of the team structure, onboarding approach, and training strategy to strengthen capabilities and prepare the practice for growth.
- Supported clients across initiatives related to digital transformation, CRM implementation, eCommerce implementation, eCommerce Strategies, User Experience Strategies.
- Host several digital labs that helped clients build an integrated vision for the future of the Finance function and explore how emerging technologies could improve performance and increase business value.
- Also led the Application Management Support service for the Walmart account.
Account Manager for Walmart Account
Deloitte
2016 - 01.2021
- Developed strategies to identify and cultivate commercial opportunities for various service lines at Deloitte involving US, Japan, MEX, CAM.
- Engaged with customer C-level stakeholders in multiple regions to explore innovative business opportunities and strengthen account loyalty.
- Directed assessment and approval of significant opportunities for client presentations.
- Analyzed market trends to identify growth opportunities and inform strategic planning.
SAP Senior Functional Consultant
Deloitte
01.2013 - 2016
- Oversaw and strengthened key Deloitte accounts in U.S. and Latin American markets for SAP Deloitte practice.
- Oversaw comprehensive finance and SD module projects in SAP, fostering stakeholder engagement and alignment across diverse international teams.
- Mentored junior consultants to cultivate expertise and promote continuous professional development within the team.
- Oversaw SAP project execution, focusing on aligning technological solutions with client business goals.
Senior SD Consultant and SD Service Line Leader
Hewlett Packard Enterprise
01.2007 - 01.2012
- Led the Sales & Distribution functional team across Latin America.
- Served as the regional approver for SAP solution designs before deployment into customer production environments.
- Ensured proposed solutions met quality standards, business requirements, and implementation readiness.
- Led the Shipping and Transportation service line, including training new hires, assigning resources to projects, and providing technical coaching across the region.
- Met directly with customers to gather requirements, design end-to-end SAP solutions, and serve as the main point of contact for the Sales & Distribution workstream.
Senior Consultant- Financial Row Leader
Hewlett Packard Enterprise
01.2007 - 01.2012
- Supported SAP FICO implementations for Procter & Gamble as part of Hewlett Packard’s team assigned to the account.
- Worked within the Affiliates team on complex financial projects across Brazil, the U.S., and Mexico.
- Contributed to full implementation cycles, supporting project delivery from requirements through deployment.
Education
Executive MBA
INCAE Business School
05-2025
Licenciatura in Business Administration -
Universidad Hispanoamericana
11-2013
Bachelor in Business Administration -
Universidad Hispanoamericana
11-2010
Skills
- Executive Stakeholder Engagement and relationship building
- Business growth strategy development
- Proficient in negotiation strategies
- Regional Team Leadership in Complex Environments
- Deep knowledge of SaaS models
- Artificial intelligence knowledge
- Management consulting expertise
- SAP implementation proficiency
- Effective project management Leadership
- Technology-Driven Business Transformation
- Critical thinking and problem solving
Certification
- Digital Transformation certification- MIT Professional Education
- SAP Order Fulfillment Certification (SD)
Awards
Recognized as part of HITEC50 2024 most influential technology leaders representing Latin America, Spain and Portugal.
Languages
Spanish
Native or Bilingual
English
Full Professional
Portuguese
Full Professional
Timeline
Senior Sales Manager - Oracle Apps Portfolio
Oracle de Centroamérica S.A
01.2024 - 2026
Sales Representative of the Top Retail Accounts
Oracle de Centroamérica S.A
01.2021 - 01.2024
SAP Senior Functional Consultant
Deloitte
01.2013 - 2016
Senior SD Consultant and SD Service Line Leader
Hewlett Packard Enterprise
01.2007 - 01.2012
Senior Consultant- Financial Row Leader
Hewlett Packard Enterprise
01.2007 - 01.2012
Senior Manager -Leader of SAP Customer Experience
Deloitte
2021 - 01.2021
Manager of SAP Customer Experience Team
Deloitte
2016 - 01.2021
Account Manager for Walmart Account
Deloitte
2016 - 01.2021
Executive MBA
INCAE Business School
Licenciatura in Business Administration -
Universidad Hispanoamericana
Bachelor in Business Administration -
Universidad Hispanoamericana