JavaScript
Rusben Madrigal
SEO & Webs Analytics
San Ramon,Alajuela
Summary
Senior SEO & Web Analytic with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and Data Studio report generation. Guides SEO strategy for medium-large-sized businesses and executes SEO-driven lead generation campaigns for large clients through organic optimization.
Overview
1
1
Language
5
5
Certifications
5
5
years of post-secondary education
12
12
years of professional experience
Work History
SEO Analyst
Financial Services
USA, CA
08.2020 - Current
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Built, implemented and updated effective SEO strategies.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
SEO Consultant
PornHub (Remote)
Canada, Canada
02.2019 - 06.2020
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Technical SEO
TripAdvisor (Remote)
Munich, Germany
02.2018 - 03.2019
- Maintained excellent attendance record, consistently arriving to work on time.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Built, implemented and updated effective SEO strategies.
- Maintained continuous check on metrics, optimizing and enhancing campaigns based on current trend data.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Designed microservices using components such as containers, load balancing and distributed caches.
Senior SEO Specialist
SBR Net Marketing (Sportsbookreview.com)
Escazu, San Jose
02.2015 - 02.2018
- Built, implemented and updated effective SEO strategies.
- Maintained continuous check on www.sportsbooksreview.com and oddsmarket.com metrics, optimizing and enhancing campaigns based on current trend data.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Maintained excellent attendance record, consistently arriving to work on time.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Produced and submitted weekly reports outlining progress against KPI objectives.
SEO Analyst
Freelancer
San Ramon, Alajuela
03.2013 - 01.2015
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Maintained Google and Bing Webmaster Tools accounts and monitored different sites for crawling and indexing issues.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
SEO Specialist
Daystar Properties
Jaco, Puntarenas
02.2009 - 02.2013
- Built, implemented and updated effective SEO strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Education
Bachelor of Administrative Studies - Marketing
01.2010 - 11.2014
Skills
Google Analytics (Certificated)
Data Studio (Certificated)
Google TagManager (Certificated)
Technical SEO
Link Building
SEMRUSH
Ahrefs
Screaming Frog
JavaScript (Learning)
NodeJs (Learning)
Mongo Atlas (Learning)
HTML & CSS
Additional Information
I am a person who likes to learn and share knowledge related to SEO. I like to work with professional and good vibe people. :)
Certification
Google Analytics for Beginners
Interests
Travel
Food
Timeline
SEO Analyst - Financial Services
08.2020 - Current
Advanced Google Analytics
08-2020
Google Tag Manager Fundamentals
08-2020
Introduction to Data Studio
08-2020
Google Analytics for Beginners
08-2019
Google Analytics for Power Users
08-2019
SEO Consultant - PornHub (Remote)
02.2019 - 06.2020
Technical SEO - TripAdvisor (Remote)
02.2018 - 03.2019
Senior SEO Specialist - SBR Net Marketing (Sportsbookreview.com)
02.2015 - 02.2018
SEO Analyst - Freelancer
03.2013 - 01.2015
Ulatina - Bachelor of Administrative Studies, Marketing
01.2010 - 11.2014
SEO Specialist - Daystar Properties
02.2009 - 02.2013