Samuel Burgoon

• Spearheading digital marketing strategies for clients that have generated a 20% increase in leads and a 15% rise in conversion rates within 3 months for a leading e-commerce brand.

• Led successful product launch campaigns that resulted in a 30% boost in brand awareness and a 25% surge in sales within the first quarter.

• Developed and implemented comprehensive social media strategies that organically grew the client's follower base by 40% and increased engagement by 50% in just one year.

As a steering committee member for the Digital Marketing Certification Program, I play a vital role in shaping students' educational experience. By focusing on auditing and delivering focused recommendations, I ensure that the program remains at the forefront of industry trends and equips students with the necessary skills to excel in digital marketing.

Furthermore, I am honored to serve as a mentor and speaker, guiding students and sharing insights from my extensive industry experience.

• Assisting in developing and promoting a digital marketing certificate program at USF.
• Working with faculty and instructors to ensure the program’s curriculum was up to date with industry trends and standards
• Attended committee meetings to propose, discuss, and advance management and investment ideas.
• Formulated and executed strategic initiatives to improve product offerings.

• Remote Virtual Education to over 1000+ students
• Marketing and Business courses
• Developed diversified course curriculum to meet regulatory standards and support learning objectives.
• Developed semester outlines and instructional plans for each class session to comply with stated course objectives.

• As Director of Marketing at Smart Charging Technologies, was responsible for increasing brand awareness, developing and executing digital marketing strategies, creating engaging content on LinkedIn, coordinating and participating in trade shows, and managing marketing leads and follow-ups.
• Additionally I also led the development of an international sales channel for Latin America. This involved consolidating a distribution team based in Costa Rica and Mexico, which resulted in brand consolidation throughout the region.

My primary duties included:

• Developing and executing digital marketing strategies to increase brand awareness, generating a 150% increase in leads.
• Developed and implemented consistency through the creation of Brand
• Books for each of SCT’s verticals: Corporate, IoTAh, IoTEmeter, Smart Rebates, and Switch Always On
• Managed an agency team to design content for social media platforms, brand awareness, and various projects that positively impacted the overall ROI marketing strategy.
• Creating engaging and informative content on LinkedIn to attract and engage potential customers.
• Coordinating and participating in trade shows to showcase our products and services to potential customers. These included NRF, NAMA, ATMIA, and Self-Service Summit.
• Manage marketing leads and ensure timely follow-ups to convert them into sales.
• Updating Sharpspring CRM system to ensure accurate and up-to-date information about our customers.
• Managing the CRM marketing funnel to ensure that leads were categorized correctly and prioritized.
• Creating email marketing campaigns to engage with potential customers and inform them about our products and services.
• Creating landing pages to capture leads and drive sales.
• Maintained an efficient and transparent communication channel with our potential customers, using our CRM database to determine the correct persona profile
• Delivering a world-class customer service experience.

• Creating highly successful digital strategies for 30 + clients. Leading projects on various social platforms and SEO and PPC strategic decisions to attract members' clients and boost revenue ROI using efficient and to-the-point tactics and road maps.
• Weekly & Monthly strategy and result-driven client meetings
• Lead Account Management team to deliver on-time results and meet overall department KPI’s.
• Devised content strategy to engage target audiences effectively.
• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

• Direct Marketing Campaigns for +7 different accounts simultaneously per month, creating highly successful digital strategies for various platforms to attract customer engagement, boosting revenue by 45%.
• Coordinate Design Thinking-based client meetings to determine project needs and professional requirements and identify correct course of action to enhance client success.
• Develop Digital Marketing Workshops to up to 40 small businesses and startups, delivering potential digital marketing strategies to boost sales and increase revenue
• Super headed successful search engine marketing campaign that used solid linking, technical and keyword research tactics while devising strategies and roadmaps to support product vision and value to business.

• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional e-campaigns.
• Conducted training and developed procedures manual for +35k consultant on the use of new purchase platform
• Search and negotiate with suppliers for the various projects including design and implementation of new coordination processes as required with other teams in the organization.
• Led Project related to the implementation of text messages to optimize consultants' purchase process, increasing usage of platform by 80% and achieving savings of up to 40% in workforce salaries.
• Supervised team of +10 collaborators among web designers, assistants and back end developers, while overseeing +5 outsourcing teams of up to 20 team members.

• Marketing and Digital Marketing Courses (Associate and Graduate Degrees)
• Conducted engaging in-class discussions to facilitate learning and encourage participation.
• Applied innovative teaching methods to encourage student learning objectives.
• Created materials and exercises to illustrate application of course concepts.
• Assessed students' progress and provided feedback to enhance learning.

• Taught courses in Social Media and Digital Marketing

• Implemented Eloqua Platform for over 20 companies in the USA, including end-to-end project management and staff training. Achieved a 25% increase in sales.

• Promoted to E-Marketing and Social Media Executive due to performance as Marketing Analyst
• Conducted copyright projects for +30 clients in finance industry
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.

• Coordinated Contract Projects of up to $3MM, while supervising +10 sales teams of 10 collaborators in USA
• Developed training and onboarding for waves of +30 new hires