Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Sofía Rojas Chacón

San José,SJ

Summary

Skilled Multi-Tasker by Heart, Project & Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.

Overview

12
12
years of professional experience

Work History

Regional Digital Marketing Manager / Lead

Ingram Micro Latam Export
01.2023 - 08.2025
  • Company Overview: Ingram Micro's LATAM Export Division with their headquarters in USA.
  • Led the Digital Marketing Team as the primary digital execution lead within Ingram Micro's LATAM Export Division with their headquarters in USA. Successfully sold and marketed diverse digital content, consistently exceeding team expectations within the first six months.
  • Managed over 20 technology vendors, offering guidance throughout strategic planning and campaign execution. Orchestrated the execution of more than 15 internal and external marketing campaigns each month for major brands, including Adobe, Cisco, Dell Technologies, Zebra, Crowdfunding, Intel, Microsoft, between others, across Central America and the English Caribbean.
  • Managed email marketing initiatives through Adobe Marketo and Oracle Eloqua, achieving an average open rate of 35% and a click-through rate (CTR) of 12%, well above industry standards. Conducted A/B testing with subject lines and content, which increased overall engagement by 15%. Reporting monthly SMART KPI's for each campaign.
  • Utilized SQL database analytics to monitor and analyze subscribers / customers performance, generating actionable insights that improved effectiveness. Managed Xvantage platform from idea to completion. Managed real-time tracking of views, CTR, and conversion rates, enhancing data-driven decision-making by 40%. Managed IT teams and Certified trainings.
  • Leveraged LinkedIn and Meta analytics, achieving an average of 75,000 views per campaign. Conducted in-depth audience analysis to optimize targeting strategies.
  • Streamlined campaign processes through collaboration with cross-functional teams / internal hub. Worked closely with brand partners to develop co-marketing initiatives that enhanced brand consistency.
  • Managed the digital marketing budget effectively, ensuring strategic resource allocation. Closely monitored expenditures against performance metrics for enhanced cost efficiency.
  • Mentored a team of marketing professionals, implementing training programs that improved performance metrics by 30%
  • Managed email marketing, analytics, reports and flows via Adobe Marketo, reaching a 35% open rate and 12% CTR, with A/B testing.
  • Coded and created marketing campaigns using a template repository, streamlining the campaign development process and reducing time-to-launch by 40%, while maintaining brand consistency and engagement across various channels.
  • Mastered various CRM platforms, including Salesforce, HubSpot, and Zoho CRM, optimizing customer relationship management processes and enhancing data-driven decision-making, resulting in a 30% increase in client engagement and a 25% improvement in customer retention rates.
  • Oversaw the execution, maintenance, mock-up design, front-end deployment, and back-end management of over 15 boutiques, rotating quarterly. Managed performance reports and digital expense accounts to ensure effective budget allocation and operational efficiency.
  • Supervised cross-functional teams across India, Argentina, Panama, Colombia, the USA, and Guatemala, streamlining processes and reducing campaign launch time.
  • Developed final reports that include thorough metrics for each vendor, providing valuable insights and analysis.
  • Ingram Micro's LATAM Export Division with their headquarters in USA.

Chief Creative Officer / Design Lead

Digital Art Galleries: Eyes On Walls and Giant Art
01.2019 - 01.2025
  • Company Overview: Montreal, Canada.
  • Managed creative processes from concept to completion for two worldwide digital art galleries.
  • Translated marketing objectives into clear creative strategies.
  • Worked closely with multidisciplinary project teams, particularly IT. Managed HTML5 and CSS basics to maintain the e-commerce website and several landing pages rolling properly.
  • Led and directed the creative team in the production of all marketing collateral.
  • Ensured visual communication and brand standards were met.
  • Oversaw client pitches and proposals.
  • Monitored profitability, deliverables, timelines, and budgets.
  • Met with clients and upper management to explain campaign strategies and solutions.
  • Reviewed work, troubleshot, and provided feedback to creative teams.
  • Actively managed and trained creative staff, including social media managers, programmers, e-commerce specialists, developers.
  • Cultivated career development for team members, including designers, art directors, copywriters, photographers, and web developers.
  • Key member of the email marketing division, driving an additional $3 million in annual revenues.
  • E-commerce specialist maintaining three major shopping sites, including a COSTCO NEXT brand.
  • Assisted in analyzing marketing data across platforms such as Google Ads, Google Business, Facebook Business Manager, focusing on conversion rates (ROAS/ROI) and applying an e-commerce conversion funnel.
  • Developed an email engagement strategy that increased open rates by 200%.
  • Produced and structured all creative ideas for digital platforms.
  • Created audiovisual material from scratch, including script writing, HD film, animation, and post-production.
  • Onboarded and maintained strategic business partnerships with global clients such as Amazon, Wayfair, Houzz, Home Depot, Touch of Modern, Fancy, Macy's, Lowe's, and StackCommerce.
  • Coordinated product uploads on partner sites, created spec sheets, optimized online content, developed A+ content, and implemented promotional strategies and advertising.
  • Wrote product copy and created marketing collateral such as product catalogs, data sheets, and proposals.
  • Montreal, Canada.

Post Production Coordinator

B-612 TV et Communications
01.2018 - 01.2019
  • Coordinated and organized post-production schedules for TV shows featured on TVA Montreal and Casa TV.
  • Downloaded and converted up to 16K primary content to proxy files for faster editing.
  • Edited primary content for various TV series, including
  • Pilote Académie en virage vert
  • And
  • Les Rénos d'Hugo
  • .
  • Conducted image research and design trend analysis for film and TV presentations.
  • Provided creative direction for TV and film pitches for Casa, TVA, and Netflix.
  • Edited, colored, and rendered final presentations for client pitches.
  • Supervised and delivered final products for TV and film distribution.
  • Developed audiovisual projects from scratch, including 2D content for online distribution.
  • Brainstormed ideas to improve current and future projects.

Partner, Co-Founder / Senior Creative Director

The Aegency
01.2017 - 01.2019
  • Company Overview: High-End Modeling Agency in Costa Rica.
  • Recruited, selected, and assigned suitable candidates for the fashion modeling industry.
  • Designed and executed sourcing strategies to drive a sufficient volume of qualified candidates, utilizing online databases, employee referrals, college recruitment, and associate networks.
  • Produced and distributed digital video clips for international exposure.
  • Generated sales leads by connecting models with production companies and clients.
  • Created and distributed print and digital marketing materials, including catalogs, animated banners, presentations, and marketing kits.
  • Oversaw concept development to enhance models' portfolios.
  • Ensured compliance with job requirements and quality standards.
  • Participated in financial decisions to bring projects to fruition.
  • High-End Modeling Agency in Costa Rica.

Marketing Associate and Main Digital Media Producer

CRspark / POSH Casino
01.2016 - 01.2018
  • Executive Creative Director in charge of script writing, video production, editing and digital publishing through to delivery for more than 7 different VIP casino landing pages based in London/ USA and France.
  • Copywriter and designer for daily mailers in French and English.
  • Marketing strategies implementation for more than 1500 reviewers.

Brand Manager / Senior Designer

GCA Real Estate
06.2017 - 08.2017
  • Served as Executive Creative Director responsible for designing, editing, and publishing brochures, digital presentations, signs, A-frames, and various POS materials for worldwide online distribution.

Project Manager Assistant & Senior Graphic Designer

Beaver Tails Inc
01.2014 - 01.2015
  • Create and Distribute POS material for 104 franchisees across Canada and Internationally.
  • Improve Beaver Tails Branding along with the Marketing Department.
  • Develop new marketing strategies and create innovative product designs for active and future franchisees.
  • Design and implement the use of interactive fillable forms for clients.
  • Design social media strategies and website mock-ups to enhance brand's awareness.
  • Brand revamp for inner corporate website and print adverts.

Education

Blended Professional Certificate - Chief Digital Officer

Massachusetts Institute of Technology (MIT)
01.2022

International Experience Canada - Marketing Chief, Project Manager

Concordia University
Montreal, Canada
01.2016

Creative Producer and Web Designer Certificate - UI/UX Designer Intern

INA
01.2013

Minor - Digital and Audiovisual Production

Universidad Creativa
01.2012

Major - Photography

Universidad Veritas
San José, Costa Rica
01.2010

Skills

  • Adobe Marketing Cloud (Marketo)
  • Salesforce
  • HubSpot
  • Google Analytics
  • Kentico
  • Eloqua
  • Jira
  • Ad Butler
  • Power BI
  • Midjourney
  • Chat GPT
  • Asana
  • Monday
  • Gemini
  • Pipedrive
  • Nimble
  • Insightly
  • Membrain
  • Klaviyo
  • Shopify
  • Wordpress
  • Figma
  • Adobe Creative Cloud
  • Adobe Photoshop
  • Adobe Sound Booth CS5 30
  • Adobe Audition
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe bridge
  • Adobe Express
  • Frameio 2023
  • Adobe Lightroom
  • Adobe Media Encoder
  • Final Cut Pro X
  • Adobe Premiere 231
  • Adobe InDesign
  • 3D Max Studio
  • Microsoft Office Full Stack
  • Wix
  • Squarespace
  • Text Wrangler
  • Aptana Studio 3
  • SketchUp Pro 211278
  • Google Business
  • Web3
  • Facebook Business
  • Hootsuite
  • Slack
  • Zendesk
  • Certified SCRUM Master

Accomplishments

  • 2019 Official Set Photographer for FAUVE - Nominated for BEST ACTION FILM on the Academy Awards shortlist.
  • 2015 Official Photographer at Cisco Conference 2014, MTL (Old Port), Canada.
  • 2012 Nominated for Best Video Clip at the 1st International Film Exhibition in Costa Rica.
  • 2011
  • Supermarket
  • Video clip nominated for second best Costa Rican video of the year.
  • 2011 Nominated for Best Video Clip at the Costa Rican Film Festival.
  • 2010 Photographic Project - 'Downtown Girls' for Lola Magazine.

Languages

SPANISH - Native

ENGLISH - Bilingual 

FRENCH - Bilingual 

Italian - Intermediate

Timeline

Regional Digital Marketing Manager / Lead

Ingram Micro Latam Export
01.2023 - 08.2025

Chief Creative Officer / Design Lead

Digital Art Galleries: Eyes On Walls and Giant Art
01.2019 - 01.2025

Post Production Coordinator

B-612 TV et Communications
01.2018 - 01.2019

Brand Manager / Senior Designer

GCA Real Estate
06.2017 - 08.2017

Partner, Co-Founder / Senior Creative Director

The Aegency
01.2017 - 01.2019

Marketing Associate and Main Digital Media Producer

CRspark / POSH Casino
01.2016 - 01.2018

Project Manager Assistant & Senior Graphic Designer

Beaver Tails Inc
01.2014 - 01.2015

Blended Professional Certificate - Chief Digital Officer

Massachusetts Institute of Technology (MIT)

International Experience Canada - Marketing Chief, Project Manager

Concordia University

Creative Producer and Web Designer Certificate - UI/UX Designer Intern

INA

Minor - Digital and Audiovisual Production

Universidad Creativa

Major - Photography

Universidad Veritas

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Sofía Rojas Chacón